The pictures show the new Elan, Elise, Esprit and Elite in picturesque Hollywood locations
22 December 2010

Sports car manufacturer Lotus has released new images of its core-model line-up, all of which will be introduced to the market by 2016.

The pictures, revealed by the company on its Facebook page, show the new Elan, Elise, Esprit and Elite in a number of picturesque Hollywood locations. The company shot these at the same time as the LA motor show.

See pics of the new Lotus concept models

In October, the company announced its ambitious six-model expansion plans at the Paris motor show, all of which established a new design for the firm.

Read more on the company's expansion plans

The models will move the company’s image and prices into Aston Martin, Ferrari and Porsche territory.

According to CEO Dany Bahar: “Our plan is to change Lotus from its present position as a niche sports car company to a builder of a range of premium sports cars.”

Pictures of the new Eterne super-saloon and a new luxury city car are expected on its Facebook site soon.

See all the latest Lotus reviews, news and video

Join the debate


22 December 2010

Clever marketing strategy, create desire via the web and then launch the cars.

Does it work though?

I for one have just sat here and thought I could quite fancy a new Elan or Elite.......



It's all about the twisties........

22 December 2010

Good plan,wonderful looking cars,just hope that Lutz was wrong with his 60% chances for success.


22 December 2010

[quote TegTypeR]new Elan or Elite[/quote]

Pick the cheapest, all their concepts look the same to me.

These concepts would be a respectable effort from a manufacturer like Proton, but I am sad that a manufacturer that has led the world in some aspects of car design (chassis balance and light weight) and has produced iconic designs in the past can't do something a bit more original.

Hopefully, as a previous poster has suggested, these concepts have been rushed to market to glam up Lotus prior to selling it, and they may produce better designs given time.

22 December 2010

I hope Lotus do well when they bring some of these new models into production.I think Ferrari and Porsche and Lamborghini need more competition,but,i hope Lotus dont forget their roots at the other end of the market.They need to compete at both ends imho.

22 December 2010


Sports car manufacturer Lotus has released new images of its core-model line-up, due to go on sale in 2016..[/quote]

2016? Lotus is announcing details of cars that it won't put on sale for another six years??

22 December 2010

Are they real photos or CGI?

22 December 2010

really like the designs ,especially the white one ,eventhought it looked a bit maseratti-like IMO .

22 December 2010

They're beautiful, all of them.

22 December 2010

It's just a pity that Lotus' expertise in publicity isn't matched by its ability to make make cars which work properly - and I speak as an ex owner of four of them (slow learner).

But they do look rather good!

22 December 2010

[quote TegTypeR]Clever marketing strategy, create desire via the web and then launch the cars.[/quote] Definitely not clever 6 years in advance. The designs will be already aged once they launch the cars - that is if they launch them. I think this is the most ridiculous and unrealistic business plan I ever saw in the automotive world.


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