Land Rover's design and marketing departments are close to deciding whether to add a fourth model to the Land Rover Range Rover line-up, according to insiders.
The aim is to bridge the gap between the compact Range Rover Evoque and the Range Rover Sport. The range-topping Evoque will cost around £45k, while the current Range Rover Sport range kicks off at £55k. Land Rover’s marketing team thinks that a new model could be priced from £35k, rising to as much as £55k.
One of the conceptual front-runners to fill this role is said to be a ‘Grand Evoque’, which takes the new baby Range Rover’s dramatic and sporting looks and scales them up into a bigger model. It’s thought Land Rover’s designers think there could be a big demand for a family-size ‘coupé SUV’ that’s less domineering and aggressive than BMW’s X6.
Aside from the medium-size SUV now being a staple of the US new car market, there’s increasing evidence that Chinese car buyers are beginning to embrace SUVs, with sales recently taking off, especially in Beijing and Shanghai.