Lamborghini boss Stephan Winkelmann revealed to Autocar last week that plans for a third model in its range, a four-door saloon previewed by the Estoque concept, were moving forward.
Here, he speaks to Autocar about the firms recent successes, how it will expand going forward, where the firm sits within the ever-expanding Volkswagen Group - and more on the Estoque itself.
Lamborghini has made it through the global recession largely thanks to growth in new markets like Russia and China. What have you noticed about buyers in these new regions?The trends there are much faster, for starters. Things that can take five years to happen elsewhere can happen in new markets in 18 months. And we’re also getting second-generation buyers there, too; these are the children of people who made money in the late ’90s, and now they want our cars.
The idea of a third car appears to be under consideration again. Is that for the new markets and if it is, would that influence what type of car it becomes?Whatever that car would be, it would still need to have the core values of Lamborghini. Other car companies have to adjust their products for these new markets but luxury brands are the opposite. The customer wants the original.