Toyota confirms European market won't follow Japan's plans to sell current and next generation Prius
26 March 2009

Toyota Europe has said it will not follow Japan’s lead by selling the outgoing Prius model alongside the new one.

Toyota’s president Katsuaki Watanabe announced today that the current Prius would remain on sale in Japan when the new model arrives, suggesting that there would be suitable demand for the outgoing Prius’s 1.5-litre engine alongside the new model’s 1.8-litre unit.

However, a Toyota source has told Autocar that the two models will not be sold alongside each other in Europe.

Our insider added that the Japanese decision could have been made because Toyota is trying to sell unsold stock that had built up during the recession. The current-generation Prius could also be priced to compete with Honda's cheaper Insight for sales.

The third-generation Prius will go on in sale in the UK in June.

Mark Tisshaw

Our Verdict

Toyota Prius

The Toyota Prius is an easy and very visible route to greenness

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Mercedes-Benz E-Class Estate
    First Drive
    19 March 2018
    The Mercedes-Benz E-Class could be all the estate car you’ll ever want — or it could be overkill. Let’s see which...
  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?