Currently reading: Inspecting the first Aston Martin DB11s with CEO Andy Palmer
Aston Martin CEO Andy Palmer is approving the first 1000 DB11s personally. We've seen him in white-gloved action – and learnt why he’s doing it

For the past few weeks, and many to come, Aston Martin CEO Andy Palmer has been stopping his day job at 6pm.

He then heads for the Aston Martin production line, just a minute or two from his Gaydon office, walks into a glass room and slides on a pair of white cotton gloves. With these, he will caress certain parts of whichever DB11 happens to be presented to him, devoting a good 40 minutes to the task. He will perform the same ritual with three or four DB11s in an evening, and every 10th car he will take for a short, low-speed test drive around an unusual road laid in Aston Martin’s back yard.

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Palmer is fulfilling a promise. Back in July he announced that he would personally inspect the first 1000 DB11s off the production line. If the car passes, he will attach his own name-checked plaque to its engine cover, the Aston’s first owner receiving a letter detailing Palmer’s email and mobile number, should they be unhappy.

“What I’m looking for,” he says of a visual inspection process supplementing a one-hour test including mechanicals and electronics, “is stuff we’ve had issues with.” He starts by working his way “around the exterior, checking gaps, flush and overflush”. If you’re slightly baffled, gaps are the spaces between panels, while some panels are meant to sit flush with one another and others are arranged deliberately to stand fractionally proud, or overflush.

Palmer starts at the top, his gloves gliding over the roof and its boundary with a pair of strakes. These pieces flow from the base of the A-pillars to flank the roof before flaring to an elegant halt over the rear deck. They’re mounted on their own carriers, early DB11 strakes sometimes betraying small domes where clips met carrier. A cotton-gloved hand will detect these subtle protrusions; that’s why Palmer is “checking the profile of the roof strake”.

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Next stop is the passenger door. Palmer repeatedly opens and closes it to hear the panel thump home. “It’s overflush because of dirt build-up,” he explains, pointing to a door trailing edge that sits slightly proud of the rear wing. He also closes the door with its handle held open. If there are metallic noises, the door catch is probably snagging. But no such sounds emerge and Palmer declares this door “particularly good”.

He should know, this being the 83rd DB11 he’s inspected. He certainly looks practised as his scrutiny turns to the Aston’s rear end. “I carry these with me everywhere,” he says, producing an evenly pronged disc, about the diameter of a doughnut, and a small rectangular block. Each of the disc’s prongs is marked with its thickness – 1.0mm, 2.5mm, 3.5mm and so on – enabling the accurate measurement of panel gaps. The small block uncovers any flush irregularities. The prongs reveal a 3.5mm gap on one side and 3.0mm on the other. Palmer refers to a neatly presented app on a tablet on which every tolerance value can be found, complete with images. These are within limits.

So are the gaps around the highmounted stop light, but Palmer notes some residual polish beneath a window and declares the closing performance of the driver’s door “just okay”, the panel not shutting quite as cleanly as its opposite number. Next up is the clamshell bonnet’s underflush to the front wings, and its relationship to the bumper. “It’s the hardest thing on this car,” he says. “It’s a huge panel, with lots of tolerances.” The gap on one side is 4.0mm, the other 3.5mm – a pass.

Then Palmer uncovers a fault, and an inconvenient one at that. There’s a paint flaw on the bonnet, like a faint birthmark. “We take more than 100 hours painting these cars,” he says, “so we make sure they’re perfect.” Perfecting this panel will take considerable skill and some effort.

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Up next is the interior. Door seals are surveyed to ensure that their lips haven’t folded beneath the trim that they should overlap. Every button is pressed, knob turned and paddle pulled. The sunvisors’ vanity mirror sliding covers are slid, because “they need to move with the right force”, and the electric seats motor about in the search for unseemly grinding. Gaps and flushes are checked around the trim and the CD player is tested with a speaker-threatening track called ‘Ugly Duckling’. “Apart from the damage to the paint, this is a good car,” declares Palmer.

So only another 917 DB11s to go. Why does he do it? “This is Aston Martin’s first brand-new car in 12 years. People don’t easily buy the first year of production, so I’m doing this to inspire confidence for the consumer and say that it’s okay. It’s a hard commitment to quality.”

There’s more to it than this. “I want to instil in the workforce the idea that quality is everything. If I’m prepared to spend four hours a day, it must matter. It’s quicker to build a quality car, too. Everything I’ve learned with the Japanese is going into this, from Honda during my time at Austin Rover to Nissan,” where Palmer was chief performance officer before joining Aston. “There’s a lot of kaizen here,” he says of Aston’s continuous improvement ethic. “It doesn’t matter if you make a mistake. You just need to learn from it. I want to take away the fear factor from the British motor industry.”

Palmer explains all this as he drives the DB11 through the factory towards the so-called squeak and rattle test track. It’s designed to be driven at 5mph, apart from the 2.5mph final section, whose trapezoidal humps impose squeakprovoking twist on the body. Before that come slender transverse rails, strings of rope, a tight, uneven turning area and some pavé. This car produces no stray sounds once he smilingly removes the loose key in its centre console, so no issues here.

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Palmer opens the bonnet and applies his inspection plaque. (It wouldn’t normally go on until that paint defect is rectified, he explains, but he’s doing it for our photos.) It may be only a symbol, but it’s a symbol of real effort from Palmer, demonstrating to colleagues and customers that he’s stay-behind serious about Aston Martin quality

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Speedraser 5 December 2016



Yup, you hit the nail right on the head! When I went sports car shopping, I looked closely at the then-current 997, among others. I bought a V8 Vantage, in large part because the build quality is superb. This has been proven over the 7 years I've owned it, in contrast to the 5 minutes you spent looking at one. It has been completely reliable – unlike the several German cars I’ve owned during those years (from Mercedes and Audi). Porsche quality is very apparent in my wonderful old 993. In contrast, recently we have from Porsche: 996/986 and 997/987 models with CATASTROPHIC engine failures due to intermediate shaft bearing failure, bore scoring problems, bore cracking problems, bore porosity problems, rear main seal failures; 991 RS engines holing their blocks and self-immolating; and Cayenne V8 engines with bore scoring problems… That’s some obsession with quality!

The 911R is a version of a 991, which has been in production for 4+ years and tens of thousands have been made. The DB11 is completely new and just starting production – to make your point by saying that the 991 911Rs didn’t need to be inspected by Porsche’s CEO to is preposterous. Is this PR stuff? Sure, but Andy Palmer is making a personal effort to ensure the quality of a ground-up new product (and providing his contact info to owners (yes, it’s real)) and you conclude that the people who build them aren’t good enough. Glass half-empty...

KlazTerp 4 December 2016

PR: we make crap into credible

I know this is just a PR-fluff piece. Rahrahrah, AM takes quality serious rahrahrah.
They obviously had to have him "find" a flaw. They chose the paintwork of course. "Oooh, it takes such a long time to fix, doesn't it?"
Thing is, this PR fluff does the whole company seem stupid. What I take away from this article is:
Apparently every suit can become a quality inspector. Sure....
The regular QA (having done their work before the suit stepped in, presumably)must be shit, since they didn't catch that paint flaw.
Or are they trying to tell us there is no other QA going on? Which is silly of course.

The idea that the boss can do a better job at QA is laughable and rather pathetic. This PR piece is crap.
A shame really that Ulrich Bez had to retire. AM made better looking cars then. And they weren't so stupid about PR

TheSaintmobile 4 December 2016

What I'm reading about the

What I'm reading about the new Aston Martin DB11 is good but I won't expect to see one in Bond 25 but another new Aston Martin longer Daniel Craig does Bond 25 as 007. The new DB11 can star in other movies.