Mercedes-Benz’s high-performance arm AMG says the new hot A-class it is producing is integral to its target of increasing sales by 50 per cent over the next five years.
AMG currently sells about 20,000 global units, but wants to build that figure to 30,000 by the time of its 50th anniversary in 2017.
The new 330bhp, four-wheel-drive flagship A-class, the A45 AMG, is seen as key to this plan. It is the first of an anticipated three compact AMG offerings that will be derived from Merc’s A-class and B-class models.
In total there will be eight or nine new offerings across the AMG range as part of a model strategy called AMG Performance 50.
At the moment the C-class AMG models account for about 20-25 per cent of AMG’s total sales, but the company expects the A45 mega-hatch and other two small cars to eventually be responsible for about 20 per cent.
The A45 AMG will go head-to-head with Audi’s RS3 and BMW’s M135i.