Slow-selling Honda Accord is officially dropped in the UK, with no replacement expected

The Honda Accord has been axed in the UK. 

Citing a reduced market demand for the Accord in this country, Honda says it is "focusing on what the customer wants, which is the C-segment, crossover and SUV market."

The Accord faced increasing competition from more modern rivals in what has become a shrinking segment in Europe. Key rivals for the Accord include the new Ford Mondeo and Volkswagen Passat, as well as the Vauxhall Insignia.

The Japanese firm has also confirmed that there are currently no plans to bring the Accord nameplate back in the future. Just 518 units of the Accord were sold in this country in 2014. Between 1993 and 2003, the Accord was built in the UK.

The Accord is the third Honda model to be axed in the last 18 months. In February last year, the company confirmed that the Insight and CR-Z models had been dropped in this country. At the time, the firm said its short-term focus would be on its diesel engine range.

Reports from outside the UK suggest the decision has been a global one, with Australian media reporting that the car will be dropped there as well.

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Honda Accord

The Honda Accord has a comfortable interior, but it's a forgettable drive with a fiddly dash

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Comments
19

12 June 2015
Unlikely to be dropped in the US (commonly the top selling car along with the Camry), or Asia where it also sells well.

12 June 2015
winniethewoo wrote:

Unlikely to be dropped in the US (commonly the top selling car along with the Camry)

True, but it isn't the same vehicle - the 'Seppo' Accord is a larger vehicle, as I am sure you know.

13 June 2015
The predecessor to this model in Australia was a wonderful car and sold really well. It was called the Honda Accord Euro. Strangely it sold beside another Accord sourced from the U.S. which was a tub of lard.
I was set to buy the replacement Euro but when it hit the market I couldn't believe how much it had grown. Whilst it was much better then it's US sibling it really missed the mark and Honda announced its demise citing exactly the same reasons as those just announced in Europe.
I ended up buying a Mk 6 GTI instead and despite the unbelievable amount of people critical of VW products in the UK, it has been the best decision I have ever made. It's now clocked up 215,000 km and going strong. Expect to have trouble selling it though, after all who wants to by a VW with that sort of mileage. Regardless, I am just about to place an order for a Golf R

12 June 2015
'At the time, the firm said its short-term focus would be on its diesel engine range'. This from the maker famed for it's petrol engines, just as diesels started to fall out of favour. Please Honda, focus on your petrol engines.

12 June 2015
'At the time, the firm said its short-term focus would be on its diesel engine range'. This from the maker famed for it's petrol engines, just as diesels started to fall out of favour. Please Honda, focus on your petrol engines.

12 June 2015
The accord and tourer have always been ridiculously overpriced - just like the snail like CRV. Honda deserves all it gets for wrongly assuming that the accord could compete with premium rivals.

12 June 2015
Accord was never 'ridiculously' priced, the number sold confirms that. I had a couple of them from new and they were marketed perhaps where VW sit now - a posh Toyota / Vauxhall etc. But as Terrier said it all went belly up when they priced their cars to match BMW / Audi. The problem isn't the customer has disappeared - A4, C-Class and 3 series sales dispel that myth, but in this segment people like to 'customise' their car with various options. Honda (as per all Asian manufacturers) like to kit their cars out with every extra - well I'm afraid the UK (and Europe?) markets don't like that. If I want the basic SE model with folding mirrors - sorry you have to pay £3000 extra for a folding mirrors. The tourer wasn't a bad looking car in the end, but Asian manufacturers just don't know how to market this grade of car in Europe. It's been the same story since the Japanese first sold their cars in the UK - they just can't do premium. (whatever that means)

16 June 2015
I can tell you that Mercedes are going the same way by asking customers to buy 'packs'. Try buying an E-Class with folding rear seats only. You can't. You have to buy the Premium pack. Audi are similar by having tiered Comfort packs. At least they are tiered so there is still some degree of choice. Mercedes have just lost a sale to me because I cannot replace my present C-Class with another that has a spare wheel! I agree that the Accord was overpriced. I looked at one some years ago and was amazed at the price and the poor trade-in price they offered me for my Volvo. I bought an Audi A4 instead.

12 June 2015
Terrier wrote:

The accord and tourer have always been ridiculously overpriced...

It looks like the Accord for Europe is imported from Japan, in which case Japanese production costs and exchange rates may well be the cause of it being 'overpriced'.

12 June 2015
How are you finding your new shape Civic to the bread van Civic you had before?

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