Ford has launched a new supermini for the Indian market, the Figo.
The Figo is essentially a previous generation Fiesta with the front-end of the current model. It will be built at Ford’s Chennai plant in India, which is to undergo a $500 million (£300m) refurbishment as Ford aims to further establish itself in the emerging market.
Ford president and CEO Alan Mulally said: “Our exciting new Ford Figo shows how serious we are about India.
“It reflects our commitment to compete with great products in all segments of this car market. We are confident the Ford Figo will be a product that Indian consumers really want and value.”
The investment at the Chennai plant will double its output to 200,000 units per year. The supermini segment is the largest and most important in India.
Michael Boneham, president and managing director, Ford India, said: “We’re confident that the new Ford Figo will be extremely attractive to Indian car buyers.
“It’s going to be very competitive with the current market leaders and offer a tremendous value story for our consumers. We believe Ford Figo is a big game-changer for Ford that will help transform our brand into a volume player in India.”