100 cars loaned out ahead of launch
27 March 2009

Ford's Fiesta has landed in the United States, as the firm ramps up its marketing drive for the car ahead of its official launch there next year.

European-spec Fiestas arrived at ports around the US yesterday and 100 young ‘trendsetters’ will be loaned a car for six months.

In order to create a buzz around its eventual release, those selected will record their Fiesta experiences on social networking sites Facebook, Twitter and Flickr.

Interest in the Fiesta has been high in America and Ford’s US small car marketing manager Sam De La Garza said the Fiesta would appeal to the next generation of Ford owners.

The Fiesta is currently second in the European sales charts, and its March figures are expected to be the car's highest yet.

The Fiesta is also up for the World Car of the Year award alongside the VW Golf Mk6 and the Toyota iQ. The results are due to be announced at next week’s New York motor show.

Our Verdict

Ford Fiesta
Fiestas sold in Europe are ostensibly the same as those sold in America and Asia

The seventh-generation Ford Fiesta is the UK's best selling car, helped by frugal engines, handling verve and a big car feel

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Citroën C3 Aircross
    First Drive
    17 October 2017
    It's got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again