100 cars loaned out ahead of launch

Ford's Fiesta has landed in the United States, as the firm ramps up its marketing drive for the car ahead of its official launch there next year.

European-spec Fiestas arrived at ports around the US yesterday and 100 young ‘trendsetters’ will be loaned a car for six months.

In order to create a buzz around its eventual release, those selected will record their Fiesta experiences on social networking sites Facebook, Twitter and Flickr.

Interest in the Fiesta has been high in America and Ford’s US small car marketing manager Sam De La Garza said the Fiesta would appeal to the next generation of Ford owners.

The Fiesta is currently second in the European sales charts, and its March figures are expected to be the car's highest yet.

The Fiesta is also up for the World Car of the Year award alongside the VW Golf Mk6 and the Toyota iQ. The results are due to be announced at next week’s New York motor show.

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