Currently reading: Ford Bronco to be offered in European markets for the first time
Iconic US off-roader arrives in two trim levels with a raft of all-terrain modifications and references to its heritage

Ford will introduce its Bronco off-roader to European markets for the first time in "strictly limited numbers" and with a tight focus on extreme off-road use. 

Set to be available later this year, the Ford Bronco will be offered in two trim levels: Badlands, which is more suited to extreme off-road driving, and Outer Banks

The Bronco sold in Europe will use the same direct-injected 2.7-litre Ecoboost V6 petrol engine as the US variant, developing 330bhp and 415lb ft. 

Its reserves are managed by Ford's Powershift 10-speed transmission and the car is capable of  travelling at 3mph with the engine speed at 2400rpm, reducing the risk of stalling during serious off-road work.

2023 Ford bronco badlands rear three quarter

Each trim level adds unique exterior design details as well as a build number plaque and the option of accessories such as waterproof neoprene seat covers. 

Off-road-ready Badlands gets a locking front differential, a system to disconnect the anti-roll bars and the ability to switch between two- and four-wheel drive modes.

Ford has not commented on pricing for either European Bronco variant yet but has confirmed that it will not be coming to the UK. However, unofficial imports of the Bronco can be obtained from London-based specialist dealer Clive Sutton for £45,000 to £85,000, depending on the specification level.

The Bronco returned to sale in the US in 2021 after the moniker had laid dormant for 25 years. It’s a popular model in its home country, with the firm selling 117,057 examples in the US last year. 

It’s built on a box steel chassis, with seven cross-members for added rigidity and suspension travel of up to 259mm. 

Ford's Terrain Management System is included as standard and has been optimised so that novice off-road drivers can still access the car's full potential. 

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Driving modes include Normal, Eco, Sport and Slippery, but a 'Go Across Any Type of Terrain' (GOAT) mode has also been introduced to allow the car to traverse mud/ruts, sand and rocky outcrops. Each mode adjusts the response of the throttle, gearbox and steering.

2023 Ford bronco badlands side sand

The car also uses Ford's Trail Turn Assist, which reduces the turning radius by up to 40%, braking the inside wheel during off-roading in tight spaces.

Additionally, trail sights sit on the front wings. These are raised sections of bodywork that indicate the car's position relative to its terrain. They support 68kg and can be used to transport surfboards or canoes.

The Bronco’s exterior design takes inspiration from the first-generation model, introduced in 1966, with short overhangs, a full-width grille, circular headlights and squared-off body panels.

In keeping with its approach to versatility, several aspects of the car are removable. 

2023 Ford bronco badlands interior

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The doors can be taken off and have been made lightweight as a result of the car's frameless windows. They also feature integrated mounting points for accessories such as tents or camping gear.

The front grille and bumper can also be swapped for alternative versions and the plastic wheel-arch flares are designed to separate without damage during a collision. The Bronco's hard-top, which uses a sound-dampening headliner, can also be removed. 

Elsewhere, the interior promises to be robust and has references to the original 1966 car, specifically in the instrument panel. It uses Ford's latest Sync 4 infotainment system, which means an 8.0in TFT instrument cluster sits alongside a 12.0in centre screen with Android Auto and Apple CarPlay connectivity. A 360deg camera system features as standard.

Jonathan Bryce

Jonathan Bryce
Title: Editorial Apprentice

Jonathan is an editorial apprentice working with Autocar. He has held this position since September 2022, having graduated from the University of Glasgow with a degree in Geography and Business & Management before moving to London to pursue a career in motoring journalism. 

His role at work involves writing news stories, updating and uploading articles for the Autocar website and making sure they are optimised for search engines, helping with social media and building his experience overall.

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HaydenJoanna 15 March 2023

I getting Paid up to $15,000 this week, Working Online at Home. I’m full time Student. I Surprised y6 when my sister's told me about her check that was $97k. It’s really simple to do. Everyone can get this job  Go to home tabfor more details.....w­w­w.j­o­b­s­r­e­v­e­n­u­e.c­o­m

Bob Cholmondeley 15 March 2023

Bronco not officially available in the UK, how will we cope?

xxxx 15 March 2023

Out with the Fiesta in with a tank.

Ford, how the mighty have fallen.

jason_recliner 15 March 2023

I'd rather drive this than a Fiesta - YMMV. I also think that Ford might make more $$$ selling Broncos than selling Fiestas.

xxxx 16 March 2023
jason_recliner wrote:

I'd rather drive this than a Fiesta - YMMV. I also think that Ford might make more $$$ selling Broncos than selling Fiestas.

That's interesting, I'd rather drive a Lotus Elise. Back to business how much more will they make selling a handful of Broncos over the thousands of Fiesta's they used to selll every week in the days they were interested in making non suv's. 

jason_recliner 16 March 2023

The "handful" of 100,000+ orders and many more sales? And not worrying about the all the overheads and capital tied up in selling large volumes of low-margin cars? I don't know the exact figures but they're probably doing okay.

xxxx 17 March 2023
jason_recliner wrote:

The "handful" of 100,000+ orders and many more sales? And not worrying about the all the overheads and capital tied up in selling large volumes of low-margin cars? I don't know the exact figures but they're probably doing okay.

Yep you summed it up well, you don't know and not for the first time. Basically Ford are giving up in Europe yet others contine to and continue to make a profit. Oh and your Bronco might not even becoming to the UK.