The new Focus ST's look was created after customer feedback on the outgoing version of the car persuaded the company to commit to more extreme styling, according to Ford’s design chief Martin Smith.
Smith spoke exclusively to Autocar about the car’s key features and what direction the company would like to take the Focus in the future.
Autocar: What were your main design processes in turning the new Focus into the new performance Focus?
Martin Smith: Design starts with the customer and we knew that the Focus ST customer wanted something less subtle than the standard design, with a more sporty feel. We have been able to achieve that without changing any of the sheetmetal but were still able to design a completely new front end. A new rear bumper, even sportier rocker claddings [side skirts] and a prominent roof-mounted rear spoiler all contribute to the strong overall performance feel.