The Ferrari 599 GTO, the company's fastest ever road-going car, is reported to have already sold out.
Limited to a production run of just 599 cars, the Ferrari 599 GTO was only revealed last week. Since then it has been shown to prospective customers at a private viewing at the Modena Ducal Palace military academy.
It will go on public show for the first time at next week's Bejing motor show.
The GTO is powered by a 661bhp six-litre V12 with 457lb ft of torque, propelling it to 60mph from standing in just 3.4secs and on to a top speed of 208mph. It is linked to a six-speed gearbox which can shift in 60 milliseconds.
An indication of the car's pace is given by its lap record beating run around Ferrari's test track at Fiorano. The company claims it lapped the circuit in 1min 24sec - a second faster than the previous record set in a Ferrari Enzo.
Ferrari has used the GTO tag, which stands for Gran Turismo Omologata, twice before, for the 250 GTO released in 1962 and the GTO, released in 1984.
No prices will be released until the Bejing show, and Ferrari won't comment on whether there are any cars left to buy until then either. It is expected to cost around £300,000 plus options.