Currently reading: Exclusive: Jaguar to launch large electric limo to replace XJ
Shock BMW i7 rival to join four-seat GT and ultra-luxury SUV in Jaguar's reinvented range

Jaguar is preparing to launch a large, lavish electric saloon to serve as an indirect replacement for the axed XJ EV, Autocar can reveal. 

It was previously understood that Jaguar’s new four-seat grand tourer, launching in 2025, would be followed into dealerships by a pair of luxury crossovers. 

But now a source familiar with the new models has told Autocar that while one of the other two cars is indeed a Bentley Bentayga-sized flagship SUV, the other is actually an imposing limousine conceived in the mould of the XJ, albeit heavily redesigned, substantially larger and much more luxurious. 

All three cars will sit on the long-wheelbase JEA electric vehicle platform being developed exclusively for use by new-era Jaguar models. 

Talking recently to Autocar, JLR CEO Adrian Mardell said the Jaguar brand needed its own architecture: “Otherwise, it doesn’t quite look as potent and exuberant as you would wish it to. This wheelbase and this architecture will deliver the design intent.”

Jaguar suv render front three quarter

Priced from between £100,000 and £125,000, the three cars will come equipped with four-wheel drive, four-wheel steering and ultra-fast charging capacity that will allow for a 10-80% top-up time of just 13 minutes. 

Early details suggest each will produce no less than 450bhp, sprint from 0-62mph in between 3.0sec and 3.8sec, top out at 155mph and offer ranges of at least 385 miles and up to 475 miles. 

Before ex-JLR CEO Thierry Bolloré’s Reimagine plan was introduced, Jaguar had been developing an electric XJ that was based on the Range Rover’s MLA platform and originally due for launch by 2022. But the project was scrapped when the car was deemed incompatible with the wider plan for Jaguar. 

That car has never been revealed, and Jaguar had given no indication of its performance potential before the programme was halted in 2021. 

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It’s likely, however, that its replacement’s impressive figures are only possible because of significant advancements in battery, motor and charging hardware in the intervening years. 

Not only will they make the new electric saloon immediately one of the most advanced cars in its segment when it is launched, but they should also ensure that the model remains at the cutting edge until the next step-change in the development of electric drivetrain technology. 

Autocar’s source said the saloon and its range-mates are unrelated to every car Jaguar has launched so far and bear little resemblance to the artists’ impressions that have been circulating since the brand’s reinvention plans were first made public. 

Perhaps most surprising of the details obtained by Autocar is that the new models no longer bear the leaping cat emblem that has adorned most of the Coventry-based firm’s cars since the end of the Second World War. 

Instead, the Jaguar name will be spelled out across the front and rear in a new font, which is emblematic of the granular approach that bosses are taking with the brand’s reinvention programme. 

Xj old new

Chief creative officer Gerry McGovern’s pledge that the cars will be “a copy of nothing” (itself based on a quote by Jaguar founder Sir William Lyons) is clearly being followed to the letter. 

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Mardell recently told Autocar that all current Jaguar models will have to come off sale by 2025 because they will look nothing like their replacements. 

“When we launch our new JEA platform, the change from today on Jaguar is very dramatic,” he said. “We don’t want older-looking cars and newer-looking cars.” To that end, the silhouette of each new Jaguar will be a radical departure from that of even its most closely related predecessor. 

For example, while the large electric limousine at the heart of the proposed three-strong model range is best thought of as a spiritual successor to the XJ, it won’t ape the swooping three-box shape shared by each of that car’s five generations. 

Instead, Autocar’s source indicates that it will adopt a radically minimalist new look with no obvious inspiration from any model past or present. Described as comparable in size to the Bentley Mulsanne – which was 5575mm long as standard – the new saloon will have a low-slung silhouette defined by sharp surfacing and generous proportions. 

The flat front end will host ultra-slim LED headlights arranged in a distinctive new pattern around a non-functional grille-style structure that will come to be known as the new face of Jaguar. 

It will be joined at a near-90deg angle to an expansive, probing bonnet that’s said to be longer than that of any previous Jaguar. 

Other defining features of both the saloon and its GT and SUV stablemates include a ‘floating’ roof effect achieved by black A- and B-pillars, striking 22in alloy wheel designs and a range of overtly luxurious paint options including brushed gold and silver. 

The tail-lights, meanwhile, are said to be integrated into ultra-thin slits that run across the wide-arched rear end and will be ‘invisible’ when the cars are turned off, as is the case with the latest Range Rover. None of the three cars will feature a rear window, in a move mirroring that of Swedish EV maker Polestar

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Rear visibility will instead be provided by a digital ‘mirror’ screen at the base of the windscreen, while smaller screens at the base of the A-pillars will replace conventional side mirrors. 

Jag dash render

The minimalist design theme carries over to the interiors of the new cars, which major on advanced technology, spaciousness and upmarket materials (including vegan-friendly upholstery options) – although individual differences for each model remain to be seen. 

At this stage, it’s understood that the saloon only has buttons on the steering wheel, with a slick wraparound digital display behind the steering wheel serving as the main infotainment interface. 

A smaller touchscreen on the centre console, meanwhile, handles key functions such as the climate control and audio. The centre console will either extend through the length of the cabin to divide the rear seat into two separate areas or be of a shortened design to give a more conventional five-seat layout. 

In keeping with Jaguar’s shift upmarket, rear-seat passengers will get USB-C charging ports, individual infotainment screens on the back of the front seats and blinds for the rear windows and reclining seats, as well as generous amounts of leg, head and elbow room, aided by the car’s substantial footprint. 

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It’s not yet known whether the related GT model, which is described as a sporting version of the saloon, will trade some of that capaciousness and luxury appeal in pursuit of a tighter, sleeker silhouette and a more obvious focus on performance, but the SUV at the top of the line-up will no doubt offer space and opulence on a par with those of its Bentley rival. 

JLR’s goal is for the revived Jaguar brand to sell 4000 cars a month globally. To achieve that, based on the much higher pricing structures it will introduce, its cars must be designed to appeal to buyers in emerging luxury car markets. 

Adrian mardell

Mardell explained: “North America, UK, Europe: these are regions where Jaguar has sold well in the past, and they will sell well there again, and we have China, which we’ve never broken through, and Jaguar never relied on, but which we’re now starting to understand. 

“We’ve got people in China researching and sharing their views on those vehicles, so they can actually tell us whether they think those vehicles can be successful within China, and we’re delighted with their response.” 

Jaguar’s four-door GT will be shown late next year before going on sale in 2025. The firm hasn’t hinted at arrival dates for its range-mates, but it will launch no more than one car per year after the first.

Felix Page

Felix Page
Title: News and features editor

Felix is Autocar's news editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years. 

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TStag 3 September 2023
Interesting to read JLR seem to be removing physical buttons. I think car makers are doing this partly to improve reliability scores. With an electric car there is very little that can go wrong. Removing buttons will propel JLR up the reliability board.
Andrew Crisp 2 September 2023

Congratulations to Jaguar.

Always one to lead through inovation and design... Bringing the first Luxury Snow Plough to the market is a master stroke.... Climate change affects us all... 

Sorry, the front is subjective, but I'm not a fan....

Citytiger 31 August 2023

If I was a betting man, I would bet on this being an absolute failure, and that Jaguar will be lucky to survive until the end of the decade, if they survive they may well be sold off to ensure the losses dont drag down Landrover as well. You cant just write off your heritage and customer base as if it never existed and hope to succeed, especially when you have a heritage as rich as Jaguars. 

Symanski 1 September 2023

Your bet is safe.   The Thierry Bollore plan was always insanity, and it's insanity JLR continued with it after he left.   Renault board fired him and now they're making record profits again after rejecting his ideas, ones that JLR are embracing.


But telling 95%+ of your customers to F Off never ends well, and that's what Jaguar are doing.   McGovern saying that increasing prices from £30k to £100k won't alienate customers?   The management have their heads so far up their own they can't see daylight.


However, they also claim they're aiming to take sales off Bentley.   They're going to squeeze 50,000 sales out of the 15,000 customers Bentley has per year.   It might just be me, but I find that highly unlikely.


And their marketing is reaching new lows with the run out of both F-Type and the I-Pace.   Shockingly bad that if you didn't know it was a car they're advertising you'd have thought it some art house project from a failing art student.   Hardly show the product and give no reason why you'd want to buy a Jaguar at all.   Incredibly inept.


That's the level of incompetence we're seeing from JLR management right now.   They're just too reliant upon Range Rover selling they can't see even it needs a serious update in technology.   Just look at the X range from BMW and it's generations ahead.   Every other marque is walking their cars through a hybrid period, something that JLR needs to do.   Not killing off every car that Jaguar has.


Thierry Bollore definitely is to blame, but so is the management for letting him and continuing to follow such a terminal plan.   It goes nowhere but the demise of Jaguar.