This is the new BMW 7-series, the fifth generation of the model that BMW hopes will dramatically revive the fortunes of its flagship executive saloon.
The new BMW 7-series will go on sale following its public debut at the Paris motor show in late September, with right-hand-drive UK sales set to kick off in November. It can't come quickly enough for BMW; sales of the current 7-series have fallen to record lows in recent months.
Developed completely from scratch, with record investment from BMW, the new 7-series is the beginning of a renewed push by BMW for technological superiority.
The biggest advance on the new model is the car's rear-wheel-steer system, called Integral Active Steering. BMW claims the technology gives the 7-series class-leading agility and unparalleled low-speed manoeuvrability.
It's the first production car to offer internet access on the move as part of BMW's ConnectedDrive system. It also has a night-vision system, like the S-class, but this one can distinguish between humans and objects and will sound an alarm if it thinks an accident is likely.