Ford is planning to use the huge production numbers of its new global Focus to offer ‘big car’ options — and they could cost up to half what is normally charged for hi-tech features on more upmarket models.
Around two million units per year of the new Focus and its derivatives, developed under the ‘One Ford’ plan, will be sold in more than 120 countries.
Ford claims this large-scale production will allow it to drive down the cost of options usually reserved for premium cars. These include low-speed braking assist, lane departure warning, traffic sign recognition, blind spot detection, park assist, automatic high beam control and a driver alert warning that detects when a driver is tired.
As an example, the park assist system introduced on the new Focus-based C-Max will cost £275; on the new BMW 5-series it’s a £560 option.
“We can make these systems cheaper as we’re doing it on a global platform with great economies of scale,” said David Weinrauch, a systems engineer in developing the new Focus.