Audi of America president speaks his mind
4 September 2009

Audi of America president Johan de Nysschen has dismissed General Motors' Chevrolet Volt as "a car for idiots".

Speaking to veteran American journalist Lawrence Ulrich, de Nysschen said that few customers will be prepared to pay the estimated £25,000 asking price for the Volt, which will go on sale in Europe as the Vauxhall or Opel Ampera.

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"No one is going to pay a $15,000 (£9000) premium for a car that competes with a (Toyota) Corolla,” said de Nysschen. "So there are not enough idiots who will buy it."

De Nysschen, a long-time advocate of diesel power, admitted that plug-in hybrids are good in concept and hold advantages over diesels in stop-and-go driving. However, he maintained that electric cars are more about making a statement at present.

“They’re for the intellectual elite who want to show what enlightened souls they are,” he said.

De Nysschen concluded by saying that the Volt will fail to sell and the government will be forced to subsidise it and boost sales, having forced GM to develop electric cars.

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Comments
41

4 September 2009

Come, come Johan.

Audi Q7 - now THAT's a car for idiots...

4 September 2009

[quote Audi of America President Johan de Nysschen]They’re for the intellectual elite who want to show what enlightened souls they are[/quote] I'm guessing Audi are falling over themselves to get one into production then...

4 September 2009

"There are not enough idiots who will buy it."

There are thousands born every day! :-)

4 September 2009

Are Audi anouncing they are to stop selling the A3?

"No one is going to pay a $15,000 (£9000) premium for a car that competes with a (Toyota) Corolla,” said de Nysschenhas. "So there are not enough idiots who will buy it."

4 September 2009

Well, Audi is a brand for idiots so no wonder that they see it as a threat. I mean, who would buy a Volkswagen with a better interior (although better translates to expensive materials, ergonomically it's a nightmare), dull handling, harsh ride and average engines? An idiot, no offense to owners. Kudos to Audi for increasing showroom appeal, but their cars need some improvement too.

4 September 2009

Anyone who believes diesel, electric or hydrogen is the answer are idiots.

-------- 

I'm The Ωmega Man, always talking to myself

4 September 2009

Yeah... but he does have a point that the pendulum may have swung too far. There's a still a long way to go in improving efficiency of the petrol and diesel engine.

4 September 2009

I agree the efficiency of the 'infernal' combustion engine can be further improved even now but slating a brand for trying a different approach at an increased cost, when an Audi is a Skoda or VW with polished bits and questionable suspension, (S-LINE) for a huge premium is somewhat silly.

Global Warming.. My Rs

4 September 2009

[quote Jaydub]I agree the efficiency of the 'infernal' combustion engine can be further improved even now but slating a brand for trying a different approach at an increased cost, when an Audi is a Skoda or VW with polished bits and questionable suspension, (S-LINE) for a huge premium is somewhat silly[/quote]

Yep, that's pretty much wghat I was going to say

That and isn't an A3 a Corrola class car at an over inflated price?

4 September 2009

This comment just sums up the arrogance of Audi as a whole.

If they want damage their brand, then they are going the right way about it.

 

 

It's all about the twisties........

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