The Aston Martin Cygnet will be available in any colour a customer wants - as with every other car in the Aston range.
The Cygnet city car, a reworked version of the Toyota iQ, will cost £30,000 to £50,000 when it goes on sale later this year.
"Part of the point of the Cygnet is that it will offer a level of customisation not normally associated with this class of car," said an Aston spokesman.
"As with any other car in the Aston range, a customer can ask for any colour scheme and we will do our best to make it work, either by creating a paint colour or creating a wrap for the car."
To publicise the extent that the Cygnet can be customised, Aston Martin has launched an online configurator for the car. Styles on offer include those matching the Aston Martin racing teams, plus zebra and tiger skin versions.