Alfa Romeo teams up with fashion house to create limited-edition model
15 December 2009

Alfa Romeo has teamed up with Italian fashion designer Italia Independent to launch a special-edition version of the Brera.

Just 900 examples of the Alfa Romeo Brera Italy Independent Special Edition will be built. An Alfa source told Autocar that the model is likely to be launched in the UK next year.

See the Alfa Romeo Brera Italy Independent Special Edition pics

Styling changes over a standard Brera include matte black paint, 18-inch gloss black alloy wheels, red brake calipers and an aluminium fuel filler cap.

The new model gets black leather sports seats with red stitching, a leather sports steering wheel and aluminium pedals. The interior is also trimmed with materials including linen, Kevlar, carbonfibre, Alcantara and cashmere.

Power comes from either the 2.2-litre JTS unit or the 3.2-litre V6, which puts out 256bhp.

The car will be used on a tour of fashion boutiques across Europe, including in Rome, Zurich, Paris and London. The first unit was delivered last week to a founding member of Italia Independent.

A UK price for the model has yet to be revealed, but prospective buyers can take it for a virtual test drive on the Xbox’s Forza Motorsport 3 game.

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Comments
24

15 December 2009

You can't sell the Brera with those engines no matter what Alfa tart it up to be, give us the TBi or tuned diesel, its what most want, we have no desire to be raped via tax and at the pumps.

15 December 2009

I agree, Alfa getting rid of old engine stock, picking up my 159 with the new 2.0Jtdm engine today!

Superb engine, the quicker Alfa fit it to the Brera / Spider the better for sales

15 December 2009

What a long name! I always find these things with fashion labels to be interesting - the 500 by Diesel is another example - pretty nice car. But at least the name is a bit shorter! This is like when Renault tried making a Twingo by United Colours of Benetton back in the 1990s!

"The creative adult is the child who survived."

DKW

15 December 2009

I see Alfa are being true to their nature with this change.

Alfa's strong point: they already look great

Alfa's weak point: their cars are lemons, and the dealers are not exactly Lexus

So, what do we obviously need to change? Yes, change the looks, don't address the elephant in the room, the reliability and service.

Alfa Romeo. the prettiest s**tboxes in the world.

15 December 2009

[quote sandys] You can't sell the Brera with those engines no matter what Alfa tart it up to be, give us the TBi or tuned diesel, its what most want, we have no desire to be raped via tax and at the pumps.[/quote]

You pay more tax on a litre of diesel than a litre of petrol.

And diesel engines cost more than petrol engines so you pay more in tax on the initial cost of the car aswell.

Diesel in not economic unless you do extremely highly above average milage.

Smaller Petrol turbos they should offer, but then if they are clearing older engines they hopefully they are offering a good deal on price.

15 December 2009

[quote sandys] You can't sell the Brera with those engines no matter what Alfa tart it up to be, give us the TBi or tuned diesel, its what most want, we have no desire to be raped via tax and at the pumps.[/quote]

Agree with you there. Diesel is desirable nowadays, especially to company car drivers.

That aside, the back of the Brera has always looked too fat to me, better in spider form though.

15 December 2009

[quote DKW]Alfa Romeo. the prettiest s**tboxes in the world.[/quote]

I agree.

Every time when I hit 5000rpm in my 156 V6 and the rev counter shoots round to 7000rpm with the most wondrous, spine-tingling sound ever from a family saloon, I think to myself, what a s**tbox this car is.

You'll be telling us they have a rust problem next!


15 December 2009

oh great, they've painted it mat black. what a special edition.

www.KOOOLcr.com

 

15 December 2009

Funny?, but i always thought the Brera was a weight watchers problem?, how about a light weight version, a version with less weight inducing extras like sat-nav, heated seats, maybe a bit of carbon fibre to save weight, i'm surprised that Alfa haven't looked at this after all the talk about it being too heavy?

Peter Cavellini.

15 December 2009

[quote beachland2]You pay more tax on a litre of diesel than a litre of petrol.[/quote]

All depends on your viewpoint, regardless of what tax might go on it at the pumps there's barely a penny a litre difference between petrol or diesel and you'll get more mileage out of the diesel plus it will cost half as much annually to tax.

[quote beachland2]And diesel engines cost more than petrol engines so you pay more in tax on the initial cost of the car aswell.[/quote]

Also depends on the car you buy as to which cost more but my Alfa GT diesel was the cheapest in the range when I bought it.

Now they have repositioned it to be the highest as its the higher performing car in the range these days and runs sports suspension, a proper limited slip diff, so it cost you more but its the quickest, most economical and best handler, you get what you pay for.

[quote beachland2]Diesel in not economic unless you do extremely highly above average milage.[/quote]

For reasons above all depends on what you go for.

[quote beachland2]Smaller Petrol turbos they should offer, but then if they are clearing older engines they hopefully they are offering a good deal on price. [/quote]

Yes, they have a nice little 1.8 turbo motor which I'm inclined to buy but its only in the 159, I want it in the Brera with a Prodrive type package, I don't want those inefficient engines that will cost a packet to run and offer no additional real world performance for your money.

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