The Renault Formula One team will race in a striking yellow and black colour scheme this season - and with Vitaly Petrov driving alongside Robert Kubica.
Petrov, 25, last year's runner-up in the GP2 series, becomes the first Russian F1 driver.
Petrov will be partnering Pole Kubica at Renault, who is hoping to turn around its fortunes following a dismal 2009 season in which the team scored just 26 points on its way to eighth place in the championship.
"With a new structure in place, new drivers, and new colours, there is a lot to be excited about and a lot to look forward to in the year ahead," said new team boss Eric Boullie
"Setting objectives is never easy, but it's clear that we have high ambitions for 2010 as we aim to take Renault back to the front of the grid."
The new colour scheme resembles that used by Renault when it first entered Formula 1 back in 1978.
The new car also incorporates a shark fin engine cover, as seen on the new McLaren and Sauber cars.