Iconic model will be a “halo car” for the firm
13 October 2009

Volkswagen will launch a new version of its iconic Beetle in 2012, according to the president and CEO of VW Group of America.

Stefan Jacoby, speaking to reporters in Germany, said the Beetle would be a “halo car” for the VW group and he expects the new model to achieve higher sales than the outgoing one.

"There is a great opportunity with the Beetle and the emotional fabric it has to offer,” he said. The new Beetle proved especially popular in the US, where its sales peaked at 83,434 in 1999 in the country.

Jacoby said the new model would address concerns of the current one, mainly its cramped rear seat. “More space inside and better packaging are essential,” he said, but the new car wouldn’t necessarily be any bigger.

Walter de' Silva, VW Group’s head designer, said the new model “will be a big step” for the brand.

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Our Verdict

Volkswagen Beetle

The Volkswagen Beetle is only the third all-new model since the original launched in 1938. It is based on the Mk6 Golf, but the base car is far better

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Comments
20

13 October 2009

With the criticism of "cramped rear seats", VW have reacted in a predictable and wrong direction like many others brands do. They had the chance to review the design and make the car even smaller/lighter and have it as a 2 seater with a decent boot space. The Beetle would be cheaper/faster/more fun/better MPG and less CO2. They chose unwisely.

13 October 2009

The 'new' beetle was a nice idea back in 97 or whenever it was as something a bit different and funky at the time. It should have been pensioned off by now and not replaced. Whats the point? How many times can you reinvent an icon?

13 October 2009

[quote Lee23404]The 'new' beetle was a nice idea back in 97 or whenever it was as something a bit different and funky at the time. It should have been pensioned off by now and not replaced. Whats the point? How many times can you reinvent an icon?[/quote]

I guess retro was all the rage in the 90's and still is in the US. Maybe if they re-invented it as a Prius alternative,maybe better packaged and more fun to drive than the current gen Beetle it may still hold a fair amount of appeal.

13 October 2009

[quote fuzzybear] I guess retro was all the rage in the 90's and still is in the US. Maybe if they re-invented it as a Prius alternative,maybe better packaged and more fun to drive than the current gen Beetle it may still hold a fair amount of appeal.[/quote]

fuzzy bear - retro was the rage in the 90's and still is in the USA! 'aaahh' What about now in the UK, Euro and the rest of the world. I think 'retro' is here to stay for a while (mini1 & 2, fiat 500, new citroen DS range, Nissan cube, just to name a few!)

Personally, I would like to see this and hope that VW do something special and right (given the competition now), along the lines of the campervan concept a few years back! you never know, done right VW might get their 'MOJO' back......(ok not forgetting the scirocco)

13 October 2009

[quote dawesy] I think 'retro' is here to stay for a while (mini1 & 2, fiat 500, new citroen DS range, Nissan cube, just to name a few![/quote]

lol, yes i forgot about the Fiat 500 and the Mini :p- but I still think of the Cube and DS range as modern styles to me. Would be nice to see VW bring back a campervan as well as the new Beetle

13 October 2009

Do they still make the current shape Beetle then? Its been out for ages, 10 years now, still using the same old Golf MK4 platform and crappy engines. I can't believe they are going to keep it on the market until 2012, needs replacing as soon as possible IMO, as now the Ford KA and Saab 9-5 have been replaced this has got to be the oldest passenger vehicle on the market.

13 October 2009

Believe it or not but the New Beetle still outsells the GTI, Golf and Passat in the US. As far as engines are concerned, it only comes with the 170hp 2.5L 5-cylinder which far from a crappy engine.

13 October 2009

[quote Vili]comes with the 170hp 2.5L 5-cylinder which far from a crappy engine.[/quote]

The latest VW engines put out 180bhp from a 1.4T petrol.

a 170bhp 2.5 is appalling and embarrassing. For normally aspirated look at the 240bhp from Honda's 2.0 engine. An equivalent 2.5 would be putting out 300bhp normally aspirated. America is used to having car technology about 20-25years behind the times.

13 October 2009

The US customer doesn't car about hp/L. They want a basic, cheap, easy to maintain engine that has good torque and takes low-octane fuel.

13 October 2009

I read a while ago that they were going to make the replacement Beetle more masculine.....

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