US sales collapse blamed for 10 per cent cut in worldwide production
16 March 2010

Production of the Toyota Prius is being cut ten per cent due to falling worldwide demand, according to reports.

The drop is being linked to a worldwide recall of the Prius earlier this year, as a result of a software problem relating to the brake feel.

The reports suggest production will be reduced to 45,000 cars a month, down from 50,000.

The main drop-off has been in the US, where Prius sales are reported to have fallen 40 per cent. In the UK in February more Prius's were sold than ever before, while it has been the best-selling car in Japan for the past nine months.

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Comments
2

16 March 2010

hows about just stopping production altogether

16 March 2010

This doesn't surprise me. I had thought that there was a waiting list for the new Prius but there were at least 3 unregistered cars on display at a Toyota dealer I drove past last week. That explains why.

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Our Verdict

Toyota Prius

The Toyota Prius is an easy and very visible route to greenness, even if its reputation as the minicab of choice for UK drivers is now impossible to shake off

Find an Autocar car review

Driven this week