Opel could be set to launch a new city car under new owners Magna to compete in Europe’s booming A-segment, according to the firm’s head of sales and marketing.
Alain Visser said the firm would need to build in the car in partnership with another manufacturer to see a return on its investment due to the competitiveness of the market.
Opel currently has a similar deal in place with Suzuki to build its Agila alongside the Splash and Visser said similar future deals were possible.
“This is the most difficult segment in the market to make money, so it's where many automakers join forces,” he said. He added that Opel would be willing to talk to other manufacturers, but didn’t confirm whether any talks had taken place.
Manufacturer tie-ups are common in the A-segment. Joint ventures include Peugeot/Citroen/Toyota building the 107/C1/Aygo and Ford/Fiat building the Ka/500.
The new car would be smaller than the current Agila and the firm’s Trixx 3+1 concept from Geneva 2004 hints at the styling of a future model.