Ferrari boss Luca di Montezemolo says the company has nothing to fear from the launch of the McLaren MP4-12C, a direct competitor to the 458 Italia.
The MP4-12C mid-engined supercar will go on sale sometime in 2011.
The company intends to price the car towards the upper limit of the supercar segment at between £125,000 and £175,000, against rivals like the forthcoming Ferrari 458, the Lamborghini Gallardo and Aston Martin DB9.
But di Montezemolo shrugged off suggestions the McLaren could rival Ferrari's efforts.
"‘I’ve got a lot of respect for McLaren if they want to do a road car," he said, "but I like competition and I like to win."