BMW’s M division boss, Kay Segler, has confirmed that the firm will not be making a BMW M7, but he did not rule out an M version of the 1-series.
Speaking to Automotive News, Segler said the firm did consider a BMW M7 but decided against it due to the costs involved.
“We've looked at that [BMW M7] and decided not to do it," he said. "The 760 with all-wheel drive is a very strong offering. The M sales would be too small for our total investment.”
BMW sold 24,186 M models worldwide last year and is hoping to improve on that with September’s launch of the BMW X5 M and BMW X6 M.
Segler defended the thinking behind these models, claiming that he expects around one in five X5s and X6s sold to be M models.
“M is a sports car, but one that can be driven all year," he said. "We don't just give it more horsepower and make the chassis a little stiffer. If you look at the M3, it's on the upper limit of how much we change. Seventy-five to 80 per cent is modified.