The organisers of next year’s British Motor show have decided to restrict ticket sales for the first day to 25,000, half the normal amount, in an attempt to give showgoers willing to pay extra the chance to see the show without the crowds.
Tickets for Premium day, on 20 July, will cost £30 instead of the usual £8 for a weekday ticket and can only be booked in advance – they go on sale on Thursday (1 December).
It’s looking likely that this will be the most successful and high-profile British motor show for years, with a number of important new-car world debuts from major manufacturers including Mini and Honda. It takes place at Excel, in London’s Docklands, for the first time after moving from Earls Court. The 2004 motor show, held in Birmingham, suffered from the non-attendance of several marques (notably BMW and Alfa), and a lack of genuine world debuts.
Next year’s two week event will include late-night opening, evening concerts and powerboat demonstrations in an attempt to broaden the appeal of the show beyond hardcore car enthusiasts.