Audi has shown off its 35-metre high monument to celebrate its 100th anniversary at the Goodwood Festival of Speed.
The sculpture features two cars from Audi’s history – the 1937 Auto Union streamliner and the 2009 Audi R8 V10, which was road tested by Autocar this week.
Gerry Judah, the sculpture’s designer, said: “I wanted to design something iconic because this year is Audi’s 100th anniversary. The sculpture had to have a celebratory theme and it also had to encompass the qualities of the Audi brand: sporty, prestigious and progressive.
“I drew about 20 ideas and some had elaborate bridges with vaulted arches but somehow they didn’t have quite the right style. I then had a flash of inspiration and designed this ‘swoosh’ with a car at either end to represent Audi’s 100-year history.
“It’s made entirely of steel and although the design looks simple, it’s actually extremely complex, because the structure has to be rigid and completely balanced without the need for hundreds of supporting props."