Refreshed logo launched in centenary year
27 August 2009

Audi has tweaked its four-ringed logo as part of its centenary celebrations.

The logo, which was originally used by Auto Union in the 1930s, has only received minor changes, receiving a more pronounced chrome and three-dimensional look than before.

In addition, the Audi name below the logo has changed style and moved position from the centre to the left corner of the logo.

Join the debate


27 August 2009

and it probably only cost them 50 or 60 grand at some branding agency to move forward so far with technology.

27 August 2009

Funny, in a time when most car companies are strapped for cash, Audi can afford to splash what is no doubt a fair amount of money tweaking the logo... even working as a designer myself, I can barely register the difference... the general public wont notice at all...

Citroen's tweak made more of an effort and at least they had a reason (rebrand/reposition for the iminent launch of the DS range)

27 August 2009

I was worried when I read that title as ive just bought a brand new TT.

However, looking at the photos im sure no-one will even notice.

27 August 2009

I could have done the same for half da money :-)

27 August 2009

I'm somewhat disappointed by that.

I'd hoped Audi were going to use this opportunity to launch a silver cockerel bonnet mascot or something instead.

27 August 2009

Meh, the old font was better.

Btw, money doesn't exist.


I'm The Ωmega Man, always talking to myself

27 August 2009

wow its a slow day in the motor news world........

by the way Audi, why bother!

27 August 2009

Rolls-Royce (the Aero Engine part) did a minor tweek to the font of the R-R logo a few years ago. The employees (I was one at the time) couldn't really tell any difference either. However at the same time they added the words Rolls-Royce under the logo, the official explanation was that some people might not know what the letters stood for... (Must be a GCSE question I suppose). Shortly before the change the in-house company newsletter had reprinted an article revealing the ten most recognised logos in the world ever. R-R was number 2 behind the Coca-Cola bottle shape.

Why fix what isn't broken?


27 August 2009

I agree with TheOmegaMan. The old font was infinitely better. Why the hell did they change that? As for the logo itself, the changes are negligible, so most people will never even notice.

27 August 2009

THIS is news ? Pass the Mogadon....

Enjoying a Fabia VRs - affordable performance


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