Aston Martin has put the launch of its Lagonda brand on indefinite hold, sources have revealed.
The Lagonda SUV concept was first seen at the Geneva Motor Show earlier this year, with Aston Martin CEO Ulrich Bez saying he wanted Lagonda to produce as many cars per year as Aston Martin.
Lagonda was being billed as a separate brand to Aston Martin, with an identity based more on comfort and luxury than performance. Its upmarket billing would have meant it was aimed at emerging car markets where there was a large demand for super-luxury cars, such as Russia, China, the Middle East and South America.
The concept seen at Geneva was powered by a V12 engine and featured a raised ride height and all-wheel drive. These features were set to appear on all future Lagondas, according to Bez.
Production Lagondas were set to be built on Mercedes platforms. The concept SUV shared its underpinnings with the Mercedes GL and the two firms were said to be in talks about a Mercedes/Lagonda tie-up.