Volkswagen is giving the latest version of its ‘world car’, the Beetle, a global launch this week, with simultaneous reveals at the Shanghai and New York shows, plus an event in Berlin.
The latest car builds on the semi-retro ‘New Beetle’, which was introduced in 1998 and accounted for more than a million sales before it was finally discontinued last year.
So while VW states that every part has been remade, its lines still stick closely to those of the original Volkswagen, which has sold over 20 million units.
The new car is 1.808m wide, 1.486m tall and 4.278m long; that’s 84mm wider, 12mm lower and 152mm longer than the outgoing version, and considerably wider and longer than a Golf.
Designed under the direction of VW Group design chief Walter de’Silva and VW brand design boss Klaus Bischoff, the Beetle gets sharper, squarer bumpers, and a more rakish roofline.
VW likens the latter to the roof of the Ragster, a hot-rot-esque concept first shown in 2005.