“I would not call it an active plan yet,” said Dr Hermann-Joseph Storp, the development director for the S-class, at the Los Angeles motor show. “Because we have to first wait to see how successful the new saloon will be. But if the brand is popular, we could of course make a Maybach version of many different cars.”
“Maybach is about quality, refinement, comfort and exclusivity – as long as a car has these characteristics, it could be a Maybach,” he said.
The expansion of the Maybach brand would fit very clearly into the company's new naming strategy. With Mercedes-Benz and Mercedes-AMG models being available across a vast range of product from the A-class to the S-class, it would be inconsistent for the Mercedes-Maybach sub-brand to continue to apply to just one car.