German manufacturer will give the plush Maybach treatment to other models in its range if the new sub-brand's first offering proves successful
Andrew Frankel Autocar
20 November 2014

Mercedes-Benz has confirmed it hopes to turn the newly created Mercedes-Maybach brand into an entire range of cars.

“I would not call it an active plan yet,” said Dr Hermann-Joseph Storp, the development director for the S-class, at the Los Angeles motor show. “Because we have to first wait to see how successful the new saloon will be. But if the brand is popular, we could of course make a Maybach version of many different cars.”

Storp went on to say Maybach versions of the E-class and GLS-class would be possible, as well as a Maybach-branded version of the existing S-class coupé.

“Maybach is about quality, refinement, comfort and exclusivity – as long as a car has these characteristics, it could be a Maybach,” he said.

The expansion of the Maybach brand would fit very clearly into the company's new naming strategy. With Mercedes-Benz and Mercedes-AMG models being available across a vast range of product from the A-class to the S-class, it would be inconsistent for the Mercedes-Maybach sub-brand to continue to apply to just one car.

Storp said it would take up to two years to adapt an existing product to meet Maybach standards although it would take half that time to put a new engine in the Maybach which is available in Europe with only V8 and V12 petrol power, raising the prospect of a diesel Maybach going sale in Europe within the year.

Read more LA motor show news

Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

Our Verdict

Mercedes-Benz S-Class

The Mercedes-Benz S-Class, the self-proclaimed ‘best car in the world’, is back. Or is it?

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Honda Civic
    Car review
    21 April 2017
    Honda’s 10th-generation Civic hatchback goes global — but is that good news?
  • Toyota Prius Plug-in
    First Drive
    21 April 2017
    Second-generation Toyota Prius Plug-in hybrid gets a bigger battery with new 39-mile electric range, more tech and styling updates, but it's expensive
  • Seat Ateca 1.4 EcoTSI 150 DSG
    First Drive
    20 April 2017
    Addition of DSG automatic gearbox in this top-spec model doesn't show the Ateca small SUV in its best light
  • Isuzu D-Max Blade
    First Drive
    20 April 2017
    Isuzu treats its rough-and-ready D-Max pick-up truck to a new engine, revised looks, better hauling ability and more equipment
  • MG ZS
    First Drive
    19 April 2017
    We drive MG’s upcoming Ford Ecosport rival in China-spec; good looks and a smart interior bode well for the UK version