There’s no getting away from it: the predominant colour — and major buzz-word — at this year’s London Motor Show was Green.
It’s everywhere – on signs and a record-breaking number of cars. Both main halls have green car areas stuffed with electric cars of various viability, and every major manufacturer had at least one special ‘green’ model, usually dubbed Eco-something, and demonstrating its maker’s commitment to a low-carbon future.
In stark contrast to the increasingly vocal ranks of green futurists —including our magnificently under-briefed Prime Minister — the volume car-makers know that before the world can be filled with new low-carbon models, which they’re well capable of building, the majority of buyers has to be prepared to pay for them.
Interestingly, the boldest use of green was on the stunning new 300 bhp Ford Focus RS, which sported a brilliant metallic paint-job mainly because the when the car was being developed, the order came down from Ford’s carbon-conscious bosses: “Whatever you do with that car, guys, make sure there’s a green angle.” Team RS boss Jost Capito, acting literally, painted the RS in a shade he dubbed Ultimate Green, but some of us wondered whether it wouldn’t have been better dubbed Ivory Tower Green. The car itself is brilliant, a painstaking development of the ST in every high-performance direction. There’s a cunning tweak to the strut front suspension which changes the strut angle to reduce wheel fight when you deploy the full 300 brake. Capito says the RS has less tortque steer than the ST - which has hardly any to start with. Lotus definitely crew the biggest press-day crowd with its late-morning unveiling of the new Evora, whose awkward name — announced by the Proton chairman at the show — didn’t cause as much negative comment as expected.