Shinari concept set for motor show debut in LA, rolling out Kodo design language
18 November 2010

Mazda has revealed the first glimpse of its new design language: the Shinari concept, which has its motor show debut at the LA motor show later today.

The Japanese manufacturer first wheeled out the four-door coupe show car at a design event in Milan back in August, but chose not to bring it to September's Paris motor show.

See the pics of the new Mazda Shinari - now updated with LA show pics

The new design language is called Kodo, which means 'soul of motion' in Japanese. It's designed to replace the nature-influenced Nagare language.

The firm's global design chief, Ikeo Maeda, told journalists at the Milan event that the car "will lead to the next generation of Mazda design".

Read Hilton Holloway's blog about Mazda's future

The future of the Shinari concept is less clear. It could be a close preview of the next-generation Mazda 6, test mules of which were unveiled at last week's Mazda engineering showcase.

Alternatively, a modified version of the Shinari could become an indirect successor to the RX-8, which has become a victim of Euro5 emissions regulations.

The Shinari's key styling cues include a prominent, gaping-mouth grille that does away with Nagare's 'smiling face', ultra-slim headlights and an Aston Martin-esque side vent just behind the front wheels. Inside, the concept is a strict four-seater.See all the latest reviews, news and video

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Comments
32

30 August 2010

The front surely was pilfered from Jag, but the rest of it WOW - completely original and stunning. There's nothing from Europe that compares to this, nothing. Well done Mazda.

30 August 2010

Goodbye Rapide (...zzz), hello Shinari (wow!)

30 August 2010

Prominent gaping-mouth grille...now there's an idea, doubt it will catch on though...

30 August 2010

Jap Jag

30 August 2010

The front is from Infiniti's Essence concept which means it looks just great. Hope they won't dilute it much for production..

30 August 2010

[quote Autocar]The Japanese manufacturer wheeled out the four-door coupe show car at a design event in Milan, [/quote]

This is a bit more like it ! Mazda and Honda pioneered the 4-door coupe

theme outside America , but they have been letting the German marques get all the glory.

30 August 2010

[quote Scandinavian] The front is from Infiniti's Essence concept which means it looks just great. Hope they won't dilute it much for production..
[/quote]

+1

30 August 2010

[quote Simonsays]Jap Jag[/quote] Smart quip, but it's probably been said before - namely, when Mazda launched the Xedos 6 and 9. Both beautifully styled cars, both with Jaguar-esque styling, both far better looking than the clumsy looking X-Type that followed them a few years later. The Xedos 9 Miller 2.3 was a gem.

30 August 2010

[quote Dan McNeil v2]Smart quip, but it's probably been said before - namely, when Mazda launched the Xedos 6 and 9. Both beautifully styled cars, both with Jaguar-esque styling, both far better looking than the clumsy looking X-Type that followed them a few years later.[/quote]

Yep totally agree with you - Jaguar missed a trick there with their small Jag, the Xedos 6 particularly could've have been the 3 series rival they needed.

30 August 2010

[quote Simonsays]Yep totally agree with you - Jaguar missed a trick there with their small Jag, the Xedos 6 particularly could've have been the 3 series rival they needed.[/quote] Initially, it was. I think Mazda just failed to develop it. Beautiful inside and out, a real small luxury car. The Miller 9 was really amazing though, 200+bhp from a supercharged 2.3 motor, loads of torque, yet 30+ mpg. More powerful than equivalent BMs, Mercs and Audis of the day, and classy in a subtle and very understated way.

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