This is the Citroen DS3 supermini, the first car in a DS range that has been launched at the Frankfurt motor show.
The French firm hopes that this rival for the Mini and Fiat 500 will give the Citroen brand an image boost. It has announced that 100 cars will be made available for pre-ordering in the UK online from today, with deliveries set to begin next spring.
The new car is based on the next C3, itself not due until next year, and the production car has stayed remarkably close to the concept that was the star of this year’s Geneva show.
Mark lloyd, chief designer, said: "The interior of the DS3 was created for this car, and then we decided to put it in the C3. We chose different colours and trims for the C3.
"The B pillar is the most emphatic feature of the styling, maybe it will be copied - that’s a real sense of flattery."
The only obvious external differences are the tailpipes — a twin outlet replaces the concept’s large single exhaust — and a conventional aerial instead of the concept’s BMW-style fin. Even the wheels are the same.
The complex bodywork features a fully glazed rear, with conventional C-pillars replaced by the rear window. At 3.95m long and 1.71 m wide, it’s very similar in size to the ford Fiesta, although Citroen claims it has worked hard to reduce the weight of the car.
Buyers will be able to customise the exterior and interior of their cars. There are four colour schemes for the roof — black, white, blue and red — and graphics are also available. Door mirrors can be specified in body colour or chrome, and the coloured wheel centres are available in what Citroën describes as “an infinite variety of colours”.