A 'rugged' Fiat 500L, modified Dodge Ram and a 'go-anywhere' Jeep Cherokee feature in Chrysler's SEMA lineup
Darren Moss
31 October 2013

Chrysler will show 20 customised and tuned vehicles at the SEMA show in Las Vegas next month.

Leading the contingent of Chrysler vehicles that have been customised by tuning group Mopar is the Ram Sun Chaser. The modified Dodge Ram 1500 Quad Cab features a bespoke roof rack for carrying surf boards, a water tank with hose and shower head attached to the flat bed, and a bed step to reach stored items.

The 17-inch bespoke wheels, extra-flared wheel arches and a pull-down bench complete the exterior modifications. Inside, new leather seats with paint-matched stitching feature. The concept is powered by a 5.7-litre Hemi engine, and comes with a new exhaust system and a raised ride height.

Next is the Fiat 500L Adventurer, which Chrysler says "illustrates the versatility of the new five-seater", and features modifications to give it a more rugged appearance.

Flared wheel arches are combined with bright white and orange paintwork and roof racks with a large roof basket to complete the exterior. Custom 18-inch wheels are also fitted. On the inside, the interior has been upgraded with new leather seats and badging, with all-weather mats, a new pedal kit, doorsill guards and a 'cargo organiser' completing the modifications. 

Chrysler says performance is also increased thanks to a new cold-air intake system and performance exhaust.

The Jeep brand is also represented in the lineup with the Cherokee Trail Carver concept. The modified model uses Mopar's 'Trailhawk' 4x4 package and is powered by a modified 3.2-litre V6 engine. Exterior modifications include a new roof basket design, a front wind deflector, new rock rails and new tyres.

The interior has been modified with new leather seats and leather trim with new stitching. Interior equipment includes a smartphone charger, wi-fi hotspot and the same cargo management system as the Fiat 500L Adventurer. Emergency kit is also stored inside the vehicle.

Last is the 2014 Chrysler 300S - a standard Chrysler 300C which features bespoke paintwork, a new 13-bar grille, a lowered ride height, new spoiler and bespoke 20-inch wheels. Chrysler says it has added “luxurious touches” to the interior, fitting new leather seats and trim.

Click here for more SEMA show news.

Our Verdict

Fiat 500L

Bigger take on 500 recipe forsakes some style for much more practicality, but loses some charm in the process

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