Leading the contingent of Chrysler vehicles that have been customised by tuning group Mopar is the Ram Sun Chaser. The modified Dodge Ram 1500 Quad Cab features a bespoke roof rack for carrying surf boards, a water tank with hose and shower head attached to the flat bed, and a bed step to reach stored items.
The 17-inch bespoke wheels, extra-flared wheel arches and a pull-down bench complete the exterior modifications. Inside, new leather seats with paint-matched stitching feature. The concept is powered by a 5.7-litre Hemi engine, and comes with a new exhaust system and a raised ride height.
Next is the Fiat 500L Adventurer, which Chrysler says "illustrates the versatility of the new five-seater", and features modifications to give it a more rugged appearance.
Flared wheel arches are combined with bright white and orange paintwork and roof racks with a large roof basket to complete the exterior. Custom 18-inch wheels are also fitted. On the inside, the interior has been upgraded with new leather seats and badging, with all-weather mats, a new pedal kit, doorsill guards and a 'cargo organiser' completing the modifications.