Cadillac will not relaunch in Europe until at least 2020, as it focuses on building its brand and volumes in the US and Asia, according to boss Johann de Nysschen.
Speaking at the Geneva motor show, de Nysschen, who joined Cadillac from Infiniti last year, and who had previously worked for Audi, said: "We must build a global premium brand - and that is only possible one step at a time.
"We have a reputation as a high-end brand underpinned by our 112-year history, but we are seen as US-centric and people aren't sure what Cadillac stands for. We must recognise our errors from the past. We have been on a meandering journey that even went as far as badge-engineered GM cars. We need to be candid about the mistakes.
"But the renaissance has already begun. Our company will be built around product, and my belief is that the perception of our products is about 10 years behind the reality. We need to work out how to address that, while at the same time filling product gaps, working on diesel and more."
As a result, de Nysschen has targeted expansion in China and Asia initially, growing volume with existing and new products ahead of a European and UK launch.