Full show report from Autocar's Jim Holder in Beijing; plus pics of all the major cars
Jim Holder
24 April 2010

Welcome to China’s biggest car show, already as vast and confusing as Europe’s biennial Frankfurt affair. It’s so crowded with new product – 89 new models, 75 of them for the Chinese domestic market – that this year they’ve had to devolve components suppliers (1000 of them) into a giant pavilion of their own half an hour down the road.

However, the Frankfurt comparisons stall as soon as you start examining the stands themselves. There’s far less of the inter-company competition based on size – no Mercedes Pavilion or BMW Hall. Instead, exhibitors all enter a noise competition, attracting business by having the loudest PA. It’s also a handy and effective way of spoiling your neighbour’s unveiling…

Market trends are much more important in China’s car market than others, simply because things change at such amazing speed. In the West, if someone posts a five per cent rise, we’re impressed. Expansion here – it’s always expansion – is measured in multiples of 10.

China became the world’s largest automobile market last year at 13.6 million units (against 10 million sold in a depressed US) and the experts are saying it’ll be anything up to 25 per cent bigger by the end of this year.

That’ll be close to 17 million car sales, not far short of the US in boomtime – yet this is a country where still only 30 people in 1000 own cars (US: 600-odd) and where 75,000 new engineers are expected to graduate next year alone.

In such an environment, with average incomes rising fast, it’s no wonder premium car manufacturers are struggling to meet demand. Launching locally made long-wheelbase versions of their regular cars seems to be the European preoccupation in China at present.

BMW sold over 90,000 cars to Chinese owners last year, 40,000 of them built in a local factory which is about to be expanded to a capacity of 100,000 units. Yet while in Beijing, BMW chief Norbert Reithofer told journalists that this was not going to be enough. A local capacity of 300,000 units in the next few years was “a realistic scenario”.

Not that premium car sales are the main event here yet. It was fascinating to note the way modest, locally made models drew bigger crowds here than Ferrari’s new 599 GTO.

Shanghai GM built a million mostly family models last year, and now says it expects to achieve two million four years ahead of schedule. Local journalists explain that China’s car market is caught between two phases: providing buyers with decent mobility now, whatever the styling, and preparing rapidly for an electric future. Chinese industry bigwigs hope their market can skip a generation (or two or three) of 'traditional' development and emerge as a world leader in electric cars.

It may be a vain hope, however. Outsiders note a Chinese love affair with the traditional automobile, redolent of 1960s America, arriving at irresistible speed. One fascinating sign of it is the opening of a drive-in cinema in downtown Beijing, complete with miniskirted waitresses, serving the occupants of 600 cars on weekend evenings.

For now, Chinese products look too eccentric and lacking in image and refinement for European tastes – and this extends to the Beijing show’s extensive crop of electric cars.

A few are genuinely good looking, but many are awful. However, if the claims being made for them are to be believed, they’re progressive in terms of range, power, top speed and charge time. Why? Because the Chinese government is pouring billions into electric car development, especially through university schemes affiliated to car makers.

An electric car network can solve many problems at once, the authorities believe, cutting crude oil imports and pollution while the required electricity can be generated from coal, of which China has plenty.

BMW’s Chinese-built electric 5-series concept is the German company’s way of tapping into all this, and of discovering just how advanced Chinese electric/battery technology is at present.

For now, the Germans believe the Chinese are not as advanced as they are, but acknowledge that the government cash dwarfs their own investment and that they’ll ultimately need partners to compete. BMW has real-world experience with its Mini E and BMW ActiveE to retail, but Chinese muscle will eventually be the biggest factor.

This, as one Chinese journalist explains, is why local manufacturers are slowly ‘internationalising’ their styling and instigating partnerships that will carry their products into the US and European car markets.

“Today’s Chinese cars lack refinement because they are tightly restrained by cost,” he says. “But our industry has proved it can build anything to any price. Once we start exporting cars in big numbers we will raise the quality. It will not be a problem, just a process…"

Join the debate

Comments
8

22 April 2010

some interesting stuff, and interesting to see how seriously the 'big boys' now take China as a market.

on a lighter note, you reckon that IAT Wifeng thing is "Puma sized"....erm, not unless those are small children around it!!

22 April 2010

[quote Autocar]Autocar has been given access to the Beijing motor show floor the day before the doors officially open at China's largest motor show.

[/quote]

so you were Peking?

22 April 2010

With a joke as good as that, I could begin to love you, Sir Nick.

23 April 2010

[quote uk_supercar_fan]some interesting stuff, and interesting to see how seriously the 'big boys' now take China as a market.[/quote] Yep. You can see where the action is now.

When I saw the headlined red sports car, I thought it was a Chinese Datsun 260Z replica. Was quite excited until I saw it was just another Ferrari. And would Rover ever have been able to produce the interesting range that Roewe now has?

23 April 2010

I think the Citroen Revolt is just that. REVOLTING. Like the Swift R tho.

23 April 2010

The small MG looks good,and Dellboy is alive and well in China!,oh! by the way FORD!that how to do a body wrap (BMW M3).

Peter Cavellini.

26 April 2010

that baby buick they say is based on an astra looks very similar to the saab 95. door handles are a dead give away. Infact the whole profile of the car is screaming saab 95!

26 April 2010

[quote lotusfan]that baby buick they say is based on an astra looks very similar to the saab 95. door handles are a dead give away. Infact the whole profile of the car is screaming saab 95[/quote]

I think they've got their blurb wrong. That's a BAIC C7 1EV, and it is indeed based on a Saab 9-5.

Some really interesting cars in that article. The Subaru and the Alfa Pandion stood out for me

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK