Peugeot has confirmed that its model cull will see the coupe cut from its range as it plans to reduce its vehicle numbers by 2022
Jim Holder
20 April 2015

Peugeot boss Maxime Picat has confirmed the Peugeot RCZ will not be replaced, which also spells the end for the performance RCZ R version.

The coupe will be a casualty of Peugeot’s model cull, which will reduce the number of vehicles it produces from 26 to 13 by 2022. Other vehicles set to be killed off have not been confirmed, but all are expected to be niche sellers.

“If I tell you that the 13 most important silhouettes that we sell account for 95% of all our sales and more than 100% of all our profits you will understand why this is necessary,” said Picat at the Shanghai motor show. Peugeot made multi-billion pound losses in 2012 and 2013, prior to instigating a streamlining programme that brought it back in to profit last year.

“I love the RCZ, but I want us to focus on making the best of our core models, from Peugeot 108 upwards, and to exploit what we then have to the best of our abilities. For each of those cars we can choose attributes and be the best. Chasing niches is for premium brands; for us it has been a distraction.”

Picat also revealed that the firm is evaluating the possibility of adding a large, D-segment SUV to its line-up before the end of the decade, but stressed that no decisions had been made. “It is something we are definitely looking in to,” he said.

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Peugeot RCZ

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Comments
15

20 April 2015
Liked the car, with the exception of the rear end, and maybe it needed a bigger engine too but with those changes it may have looked to much like the TT.

 

Hydrogen cars just went POP

20 April 2015
"more than 100%"

Erm, with maths like that I'm not surprised you're having to cull models.

Shame to see it go; made for a nice change to see them rather than a TT. Needs must though.

------------------

Never wrestle with a pig. You'll only get muddy, and the pig will enjoy it.

20 April 2015
Sonett wrote:

"more than 100%"

Erm, with maths like that I'm not surprised you're having to cull models.

Shame to see it go; made for a nice change to see them rather than a TT. Needs must though.

Actually there's nothing wrong with his maths. It's quite simple if 13 models are making profits and the other 13 are making losses then the models that make money are making more than 100% of the profit. For example if for arguments sake half the products of a company made £2bn profit in a year and the other half made £1bn loss, the company would've made £1bn profit, but the prfit making products would've made 200% of the profits.

20 April 2015
The RCZ was the first positive sign from Peugeot after more than a decade of truly mediocre and undesirable cars. Of course they are killing it!

20 April 2015
Shame it took them so many years to actually do something with the car, but by then it was too late. I did enjoy my RCZ when I owned one, but glad I got rid of it when I did. Shame Peugeot are resorting to going back to what they do best…. make rubbish eco boxes

20 April 2015
Did enjoy the car when I owned one (had it from 2011-2014), but shame Peugeot did not know what to do with it until it was far too late into its life cycle.

20 April 2015
Pity, the RCZ is a stunning car and I see a few of them around here. The only thing wrong with the current car is that awful gob even the F/L couldn't fix... something I was hoping the MK2 would do

20 April 2015
I think the RCZ was in many ways the spearhead for the decent Peugeots that people discuss and buy today. It may not have been the last word in sports cars but it was relatively affordable, good looking, sufficiently different and pretty good to drive. It was the first Peugeot in years many people would admit to wanting for anything more than its price.

20 April 2015
They are merely acting out the Top Gear sketch, but in real life.

20 April 2015
This was the only car that was mildly interesting from Peugeot in the last 20 years.

 Offence can only be taken not given- so give it back!

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