Boss Sergio Marchionne speaking at the Geneva motor show said that "we need to rethink supply", admitting that many customers are frustrated by long waiting lists and models that have been sold out, and believes that there is "unexplored space on the premium side". He would not be drawn on what type of model it would be, nor the potential price range or a launch date, but added that "if there isn’t a waiting list (for it), we’d be doing something wrong".
Ironically it’s waiting lists that are part of Marchionne’s reason for expanding the range. They have a lot of frustrated customers who don’t want to wait – ‘we are losing customers to Lamborghini’ – one of whom he spoke to that morning on Ferrari’s stand. Increasing the numbers would partly tackle that, raising Ferrari’s overall annual output from its current level of over 8000 cars.