Boss Sergio Marchionne said he believes there is "unexplored space on the premium side"

Ferrari is considering an additional model for its mainstream range that would sit alongside the California, the 488, the new 812 Superfast and the GTC4Lusso.

Boss Sergio Marchionne speaking at the Geneva motor show said that "we need to rethink supply", admitting that many customers are frustrated by long waiting lists and models that have been sold out, and believes that there is "unexplored space on the premium side". He would not be drawn on what type of model it would be, nor the potential price range or a launch date, but added that "if there isn’t a waiting list (for it), we’d be doing something wrong".

Ironically it’s waiting lists that are part of Marchionne’s reason for expanding the range. They have a lot of frustrated customers who don’t want to wait – ‘we are losing customers to Lamborghini’ – one of whom he spoke to that morning on Ferrari’s stand. Increasing the numbers would partly tackle that, raising Ferrari’s overall annual output from its current level of over 8000 cars.

However, Marchionne would not say by how much. "There is a number limit, but I won’t say what." Last year Maranello sold 8014 units; this year Marchionne is forecasting sales higher than that, but "less than 8500". 

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8 March 2017
What will a 2017 California be worth in 50 years time? Rather little I suspect. If they break 8000 units, why would anyone ever believe a future limit? I still recall 4000 being the declared ceiling, when they sold around 2500 cars in 1992. Ferrari could, and perhaps commercially should, sell 100000 units a year. But then it would no longer actually be Ferrari. But apart from their adherence to the V12 engine, it is pretty much gone already.

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