The Cholmondeley Pageant of Power, held annually on the picturesque Cholmondeley Castle estate near Chester, has been renamed Cholmondeley Power & Speed for 2016 and has been launched with a raft of new features.
The event, now in its ninth year, moves away from what had become its usual clash with Le Mans to now run on 10-12 June.
For 2016, the event's central theme will be 'Supercars, Past Present and Future' and there will be a new road test element on the event’s opening day - Friday 10 June - which is dubbed Motorshow Live, during which car makers and dealers will offer prospective customers a chance to drive new cars on the track, which is regarded by those who know it as one of the best of its kind in Europe.
Cholmondeley drew record crowds last year, says event director James Hall, and has considerable potential for further expansion. “We have a racetrack that rewards power and speed and felt it was time for these key factors to be better represented in the event name.
“We’ve teamed our new name with a revised format that allows us to offer manufacturers a hands-on experience for their guests, who will see first-hand what makes our track special,” says Hall.
Unlike other weekend motorsport festivals, Cholmondeley combines its motorsport action with speedboat action on an adjacent lake, army manoeuvres in an adjacent field and a series of air displays.