Jaguar boss Joe Greenwell recently admitted that he had asked design chief Ian Callum to look at possible approaches to the ‘crossover’ market. Jaguar is also struggling to make money selling the X-type in the US and knows that a family-oriented crossover would give a much better profit margin. Moreover, the X-type is based on a stand-alone set of components (which increases manufacturing costs) and by late 2007 will be seven years old. The Crossover would be an ideal replacement for the smallest Jag.
The kit of parts Jaguar engineers can draw on is known inside Ford as the EUCD platform, sometimes referred to as ‘C1 Plus’. The first product to be created from EUCD is Ford’s SAV – a car which was revealed earlier this month at the Geneva Show, and which is similar in concept to the new Jaguar. But it also expected to form the basis of future large Volvos (kicking off with the S80), the next Mondeo and Galaxy family, as well as at least two off-roaders. Next year Ford will begin work installing an EUCD production line in Jaguar’s Halewood factory, which will build the new Land Rover Freelander. EUCD is broken up into three main chunks each with their own name, and is the combined effort of Ford, Volvo and Land Rover engineers. Jaguar is perfectly placed to take advantage of the opportunities offered by this clever modular platform.
Jaguar sources have remained tight-lipped but officially Jag says: ‘Jaguar’s advanced design studio evaluates industry trends… which means looking at all areas of the market, including crossovers. However, there are no plans currently in place.’
At the moment, the effort going into the last stages of the new XK programme and the all-new S-type means that Jaguar’s engineers have their hands full. But the urgent need to enter this new market niche and the vast engineering effort being expended by other members of the Ford family means that the Jaguar crossover project could be completed much more quickly than normal. Much of the development work on the various ‘modules’ (such as the four-wheel-drive system) is already underway, if not already complete.
Despite all this, Autocar has uncovered evidence that Jaguar has had an eye on the crossover market for some time. A Lexus RX300 was photographed last year entering Jaguar’s research and development centre (left) and shows signs of carrying test equipment (note the sensor strapped to the roof). The RX300 is generally regarded as one of the first crossovers, as it combined a car chassis (it’s based on a Toyota Camry) with four-wheel drive, chunky styling and raised seating position. Over a decade ago, Ford looked at building a Jaguar 4x4 based on the Ford Explorer. Although the result would have been mechanically the crudest Jaguar ever, it would have predated the massive 4x4 boom that changed the US market in the 1990s.