VW has posted a huge nine per cent increase in sales during 2011
17 January 2012

Volkswagen has pulled even further ahead in the European new car sales race, posting a huge nine per cent increase in sales during 2011.

The German giant shifted a total of 1,684,150 new cars in the 27 EU markets, up from 1,544,529 in 2011, according to figures just released by the European Automobile Manufacturer’s Association. The Golf remained Europe’s best-selling model.

At the bottom of the European brand table was Jaguar, which saw sales slide an alarming 14.7 per cent to just 23,074. The biggest winners of 2011 were Jeep (up 61.8 per cent to 23,745 units) and Lexus (up 53 per cent to 27,016) the brand clearly benefitting from the introduction of the compact CT200 hybrid.

Ford came in as the second biggest brand, selling 1,077,759 cars, down 2.9 per cent on the year before in an EU market that was down 1.4 per cent to a total of 13,573,550 new car sales.

Renault (third, with 1,044,920 sales) was down nine per cent and Opel/Vauxhall (fourth with 989,261 sales) were down 1.8 per cent. The French PSA group had a bad year: Peugeot (fifth) fell 9.4 per cent to 911,703 and Citroen (sixth) fell eight per cent to 770,726 units.

Other big losers were seventh-place Fiat, which saw sales fall 71.2 per cent to 682,140 units, 22nd-place Honda (down 20 per cent to 149,684) and Suzuki down 8.6 per cent to 177,996 units.

Audi (8th) was up nine per cent to 680,262, BMW (9th) up five per cent to 641,737 and Mercedes (10th) up one per cent 591,750. Thanks to the Evoque Land Rover leapt 11.5 per cent to 74,706 units and Mini was up 19 per cent to 168,462 units on the introduction of the Countryman.

Hilton Holloway

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Comments
16

17 January 2012

Are you sure Fiat lost 71.2% ??? I guess it was a typing error if not it would mean that Fiat was selling almost 2.4M cars last year ;-)

17 January 2012

If VW Group (VW, Audi, Skoda, Seat, etc.) consolided sales are taken, and compared against Ford; it must raise thoughts whether the "world" one-brand car route is the correct one.

17 January 2012

[quote sierra]If VW Group (VW, Audi, Skoda, Seat, etc.) consolided sales are taken, and compared against Ford; it must raise thoughts whether the "world" car route is the correct one.
[/quote]

It didn't work for Ford when they tried it with the Mondeo and I can't see any reason why it'll work this time.

Can't argue with VW's sales figures, they're obviously giving people what they want. I was looking at Italy's 2011 sale figures yesterday and was surprised to find that even in Italy the Golf sold 50% more than the Alfa Giulietta (roughly 30k sale for the alfa and 45k for the Golf).

17 January 2012

[quote deppi]Are you sure Fiat lost 71.2% ??? I guess it was a typing error if not it would mean that Fiat was selling almost 2.4M cars last year ;-)[/quote] Whoops - Fiat down 17.2 percent.

17 January 2012

the jaguar figures are poor, with the revised XF and the new XJ they shoulfd have had a better year.

PSA is understandable. their products are either getting old, or simply undesirable in the main.

I am amazed at the performance of the VW group though, they are obviously doing almost everything right, although they still dont make a car for me, seems i am about the only one in Europe.

jsd

17 January 2012

Interesting performance and the group performance is strong as well. No mention of Hyundai and Kia in the item? Might be a signnificant player!

Given the item a week ago about Renault changing the UK model line up, it might be useful to look at the performance of the top ten groups performance over say the last five years. Especially with the new groups entering the European market over the next few years...

17 January 2012

Marchionne will drive FIAT sales down even further if he carries on pushing old designs. Clearly VW is bringing out new models and gaining market share. Marchionne's argument that it would be silly to invest in new models while new car sales decline doesn't wash

17 January 2012

Oh wow Suzuki outsells Honda

17 January 2012

Interesting to see that Peugeot/Citroen combined sell about the same in Europe as VW brand.

17 January 2012

Hilton, any chance you could post a link to the source of these numbers? Thanks! ~K

-Poledancer

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