The Amicus and T&G unions started a million-pound campaign against Peugeot on Friday, with full-page advertisements in the Guardian and Mirror encouraging people not to buy Peugeot and Citroën cars if the company proceeds with the closure of the Ryton plant in Coventry. The advertisements mark the beginning of a national campaign to boycott Peugeot and Citroën, which will only be stopped if Peugeot agrees to a plan developed by Amicus and T&G to keep Ryton open. There will also be a series of adverts in trade, regional and national press and on boards close to Peugeot and Citroën dealers. Derek Simpson, general secretary of Amicus, said: “Companies that seek to sell in Britain should build in Britain.”
T&G general secretary Tony Woodley added: “The unions have produced a robust plan which could provide a profitable future for the Ryton plant. Peugeot is motivated by sheer greed and needs to understand that there will be painful consequences if it shuts up shop in Britain in this fashion.”
This action comes despite that fact that last Monday (5 June) workers at the Ryton plant voted not to strike.