Falling sales and a weak D-sector could prompt Honda to leave the next Accord off the UK sales list

There is no “concrete plan” to replace the current Honda Accord in the UK, according to company insiders.

Like other cars competing in the cut-throat mainstream D-sector, Accord sales have been hit as drivers are forced by CO2-based taxation to downsize into Golf-class cars.

The rising popularity of compact SUVs is also undermining the European D-sector. UK sales of the Accord have slipped from about 10,000 per year to about 2500.

Importing the Accord from Japan also seriously depresses the car’s profitability because of the strength of the yen against sterling.

Currently, 93 per cent of Honda’s UK sales are of cars made in Britain, resulting in the Accord becoming a niche model alongside the CR-Z and Insight hybrids.

Our Verdict

Honda Accord

The Honda Accord has a comfortable interior, but it's a forgettable drive with a fiddly dash

Find an Autocar car review

Driven this week

Join the debate

Comments
26

23 July 2012

Honda UK is practically telling its UK dealers not to sell the current model.

23 July 2012

I was took at a test drive in the Accord. I was left unimpressed. The suspension was far too firm for a car so obviously without sporting pretentions, and it had no feedback from the steering.

Add to that an uncompetative engine line up and you are left with a car of limited appeal.

If they cant make money selling the current car perhaps they should send us the US Accord which is built in the US and not Japan so it should be more profitable. it also has a better engine lineup.

But i suspect they will just stop importing it 

23 July 2012

I am not sure what Honda are playing at, they used to be a really tough rival to the likes of Ford for example and recently things have really slipped....I mean the new Civic isn't very good atall and the Accord has slipped further and further behind....its a real shame

jer

23 July 2012

We'll take right hand drive Acuras and Accords from the US at currrent exchange rates I am sure they will sell well.

23 July 2012

They should import the Civic based ILX to replace it, not only is it a lot more attractive, it's also built in America therefore offsetting the yen exchange rate problem... 

23 July 2012

Acura ILX, yes. Smaller and lighter too. Probably fit their customers' (errrrrrrrrr old f***s like me) needs better

23 July 2012

bonifa wrote:

They should import the Civic based ILX to replace it, not only is it a lot more attractive, it's also built in America therefore offsetting the yen exchange rate problem... 

I didnt know the ILX existed, but it looks good, and based on the IRS civic platform anfd with a decent range of engines it could be a good addition to the Honda UK line up. 

23 July 2012

Whilst I see what Honda mean, I don't think they can blame this entirely on the market. Look at how successful the VW Passat, Ford Mondeo, Vauxhall Insignia and Skoda Superb are at the moment. I don't see Mazda halting production of the 6 anytime soon. 

The Accord was flawed since its arrival, and I don't think the current model has been as attractive, both aesthetically and in terms of driving, as the model it replaced. Same story goes for the Civic.

Honda need to step up their game across the lineup. The Jazz still seems to sell well and the CRZ is a pretty little car. Let's see some of that magic mixed with practicality to bring Honda back to the top of their game. 

23 July 2012

Mini1 wrote:

Look at how successful the VW Passat, Ford Mondeo, Vauxhall Insignia and Skoda Superb are at the moment. I don't see Mazda halting production of the 6 anytime soon. 

The Accord was flawed since its arrival . . .

Indeed it was. Apart from the Passat, all the cars you mention are hatchbacks - which is what the Great British Public want for a family car (when they aren't buying SUVs).

Its a curious fact that some markets favour saloons (USA, China) and some hatchbacks.

 

24 July 2012

"The BMW 320d Touring - All the car most of us will ever really need"


So, Mr Audi_A5.


How do you get on in the snow? I doubt the Accord has such problems as you and your German-ilk-mobile fans do!

Like it or not, there is NO BMW that can ever out-class a Honda Accord for reliability. Thats what defines the ultimate driving machine.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week