New president Akio Toyoda predicts two more difficult years for the Japanese giant
25 June 2009

Toyota’s new president Akio Toyoda is predicting “two more difficult years” before the world’s largest car manufacturer recovers.

Speaking at a press conference in Japan, Toyoda said the firm “was in the middle of a storm” but he predicted a return to profit “as soon as possible”.

See all the latest Toyota reviews, news and video

Toyota is cutting costs on a massive scale to try and soften the blow of falling worldwide sales of its cars. Last year, it posted a loss for the first time in the company’s history.

Toyoda is promising to be a “hands on” president, as he wants to get involved in the testing of cars. He also recently raced a Lexus LF-A GT car.

He has promised to take a 30 per cent pay cut to help save costs, as have other board members.

Toyota is predicting it will suffer a drop of 1.07 million units in global sales in 2009, to 6.5 million.

Mark Tisshaw

Twitter - follow

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?
  • Audi A7 front
    First Drive
    14 March 2018
    The new Audi A7 Sportback looks the part, but how does the new Mercedes-Benz CLS rival cope on UK roads? We find out