Tesla's country director Georg Ell (left) received the award from Autocar brand editor Chas Hallett
Elon Musk's Tesla Motors has won Autocar's Sturmey Award
Tesla Motors has been revealed as the inaugural recipient of Autocar’s new Sturmey Award at a ceremony in London this evening.
Named after Autocar’s founding editor, Henry Sturmey, the new award has been created to salute innovation and achievement in the motor industry. It will be awarded annually and can recognise an outstanding company, design or process, as selected by Autocar's team of judges.
Autocar’s editor-in-chief Steve Cropley said: “Tesla Motors has taken massive strides in a short time, demonstrating to the world’s car buyers that pure electric vehicles aren’t just practical and great to drive, but can compete with established prestige brands in desirability.
“The experts say it takes many generations to establish a great brand; Tesla Motors has done it in one.”
Tesla Motors’ UK country director Georg Ell collected the award at the ceremony at the Hurlingham Club in south west London. "It is hugely humbling for a company as new as Tesla Motors to be thought of in such distinguished company," he said.