Fiat’s top designers have launched a two-month competition, involving 60 postgraduate vehicle design students at the Royal College of Art, aimed at producing “innovative, out of the box” concepts for 2020 versions of their two best-selling cars, the 500 and the Panda.
Working in teams of four, with seven teams deployed on each car, the students will create exterior and interior concepts for both models, using and developing the two models’ brand values and product identities, while also anticipating relevant trends and customer expectations in seven years’ time.
Fiat chiefs say they want to see “fresh and unexpected” designs from the “Two of a Kind” project entrants, but will also expect concepts to be practical and workable.
The creators of the winning interior and exterior concepts for each model will be taken to Fiat’s Centro Stile in Turin for four days, to help realise their designs as scale models, to be displayed next June as part of the course’s degree show. The winners - up to 10 people - will each subsequently be offered internships of around six months at Centro Stile.