Koenigsegg expects Chinese partner to boost sales
18 September 2009

Saab is looking to expand its presence in China, after prospective new owner Christian von Koenigsegg confirmed there were no restrictions on where the company could sell its cars.

As a condition of sale of Vauxhall and Opel to Magna, GM has said it cannot sell the Astra or Insignia in China, as it has its own highly profitable business there.

However, Koenigsegg has confirmed to the Bloomberg news agency that no such restrictions have been placed on it, and said he hopes part-investor Beijing Automotive Industry Holding Co (BAIC) will help its expansion in China.

Koenigsegg, who hopes to complete his purchase of Saab from GM by the end of October, said that Saab plans to use BAIC's sales network to sell its cars, and will share technology with the Chinese manufacturer.

“Beijing Automotive is an opportunity for us to establish ourselves in the Chinese market with their experience,” added Saab chief executive officer Jan-Aake Jonsson.

Saab sold fewer than 900 cars in China last year. Its models were introduced there about five years ago by GM.

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