More deposits have been laid down for the new Peugeot 208 ahead of customers being able to drive it than for any other new car in the manufacturer's history, prompting Peugeot UK boss Tim Zimmerman to predict a buoyant year for the firm. In total, more than 3000 deposits for the new 208 have been paid for to date.
"It's an unprecedented number, and that gives us all cause for optimism," said Zimmerman. "Of course, we mustn't be complacent - it is a very difficult market - but the reception the car has received so far has been fabulous, and that has been turned in to real deposits."
Zimmerman also revealed that the 207 has continued to sell so strongly in its run-out phase that a new batch of 1500 cars is going to be built in September in order to fulfil customer orders.
"Although we started the build up to launch the 208 last November, it hasn't put people off buying the 207," he said. "In fact, our supermini sales to date are as strong as last year's."
In particular, Zimmerman highlighted Peugeot's strong performance in the finance sector, and particularly its 'Just Add Fuel' lease deal, as driving sales.