Nissan sales are booming in western Europe, but the brand won’t “force the market” in pursuit of pure market share, according to the company’s European boss.
Paul Willcox, chairman of Nissan’s European region, said sales were up by 14% last year, giving the brand a 4% market share, and growth was running at around 9% for the first nine months of this year.
Achieving a European market share of 4-5% will be a “comfortable” position for the company, he said. “We want to stay in profit in western Europe, so trying to get to a 6-7% share would just be forcing the market,” he said, citing the risk of having to offer discounts and cheap PCP deals in order to hit increased sales targets.
Willcox also revealed that the next Micra, previewed by the Sway concept at the Geneva motor show in March, would be heading upmarket, with the new-generation model becoming a sister car to the current Renault Clio.