Speaking for the first time since taking over the top job last year, Tavares said PSA wanted to retain its position as a general market manufacturer, but warned that the current model range will shrink.
Tavares joined PSA after a long and stellar career at Renault-Nissan ended abruptly in a dispute with group chief Carlos Ghosn over promotion. He spoke to Autocar about his first impressions and intentions at PSA.
Who offered you the CEO’s job and how long did you take to accept?
“The first contact was by phone, through a headhunter, and soon afterward I met members of the supervisory board. I decided to accept in the time it takes to discuss such an opportunity with your wife. I had several options. This wasn’t the hardest on offer, but it was the biggest challenge, which is why I chose it.”
What were your early impressions of PSA?
“From the outside, it looked a Eurocentric company, without enough appetite for global operations, though this has been changing. I was impressed by the quality of the products, and especially by the very specific DNA of Peugeot and Citroën. These things don’t just happen by chance, so I expected to find people of talent at PSA, with similar skills and background to those I worked with at Renault. That’s what I have found. They are the company’s biggest asset.”
What about business aspects?
“It seemed to me that the company’s profit culture wasn’t well developed. Making money wasn’t at the core of its activities. But if you don’t make money, you put yourself in difficulty.”